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The Influence of Product Quality On Car Puchase Decision

机译：产品质量对汽车购买决策的影响

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The purpose of the researcher is to know how much influence the quality of the product to the purchase decision of HX Cars. Almost all industries are experiencing growth as a result of globalization, not least with the automotive industry in Indonesia, especially in the car industry. The Indonesian occupation assumes HXas a car brand that has reliable engine quality, easily accessible parts, ease of maintenance, and relatively higher after-sales price when compared to other brands. One of HXproduct that is HX Cars, which currently has constraints with product quality is problematic on master braking. The case study was conducted at HX Automotive Company Bandung. The research method used qualitative and quantitative. Data obtained through questionnaires, field observations and interviews. One hundred respondents become a sample of research. Data collected through questionnaires processed by path model that influenced the purchase decision of HX Cars. The results of the data done with the SPSS showed the quality of the product has a positive effect on product quality.
机译：研究人员的目的是了解如何影响产品质量到HX汽车的购买决策。几乎所有行业都是由于全球化而经历增长，尤其是印度尼西亚的汽车行业，特别是在汽车工业中。印度尼西亚职业假设HXA一家汽车品牌，拥有可靠的发动机质量，易于访问的零件，易于维护，与其他品牌相比的售后价格相对更高。 HXProduct之一是HX汽车，目前对产品质量的限制是有问题的掌握制动。案例研究是在HX Automotive Company Bandung进行的。研究方法使用定性和定量。通过调查问卷，现场观察和访谈获得的数据。一百名受访者成为研究样本。通过通过路径模型处理的调查问卷收集的数据，影响HX汽车的购买决策。使用SPSS完成的数据结果显示了产品的质量对产品质量产生了积极影响。

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