Discuss on Marketing Channel Innovation of Small and Medium Sized Enterprises-Based on Wireless Marketing Model

机译：基于无线营销模型的中小企业营销渠道创新探讨

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In this thesis, the authors point out the necessity for the small and medium sized enterprises (SMEs) to carry on the market ing channel innovation, introduce the research status of the theory of market ing channel, expound the organization model of marketing channel ,elaborate the contents of wireless market ing, put forward the marketing channel innovation based on wireless marketing model, finally carry on the forecast on this kind of new channel model innovation's prospect.

机译：本文指出了中小企业进行市场营销渠道创新的必要性，介绍了市场营销渠道理论的研究现状，阐述了市场营销渠道的组织模型，阐述了市场营销渠道的组织模型。针对无线营销的内容，提出了基于无线营销模式的营销渠道创新，最后对这种新型渠道模式创新的前景进行了展望。

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来源
《Proceedings of the 4th international conference on product innovation management》|2009年|1345-1348|共4页
会议地点 Wuhan(CN);Wuhan(CN)
作者
Li Qiong; Guo Peng;
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作者单位

Economics and Management College, Tianjin University of Science Technology, Tianjin, P.R.China, 300222;

Economics and Management College, Tianjin University of Science Technology, Tianjin, P.R.China, 300222;

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会议组织
原文格式 PDF
正文语种 eng
中图分类管理学;
关键词
market ing channel; innovation; organization model; wireless market ing;

机译：营销渠道；革新;组织模式；无线营销;

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7. Conditions of Marketing and Organizational Innovation of Small and Medium-Sized Enterprises [O] . Maciej Zastempowski, Aranka Ignasiak-Szulc, Szymon Cyfert 2020

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8. Samen Werken aan Innovatie: Een Onderzoek naar de Samenwerking Tussen Commercie en Ontwikkeling bij Produktinnovatie (Innovation and Cooperation: The Marketing/R and D Interface in Medium-Sized Firms, Analysis and Recommendations). [R] . Krijger, C. C. 1991

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Discuss on Marketing Channel Innovation of Small and Medium Sized Enterprises-Based on Wireless Marketing Model

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