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首页> 外文会议>Society of Vacuum Coaters Annual Technical Conference; 20040424-29; Dallas,TX(US) >How to Capture the Enormous Value of the Chinese Marketplace
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How to Capture the Enormous Value of the Chinese Marketplace

机译：如何获得中国市场的巨大价值

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摘要

China is an economic miracle. It is now the United States' second largest trading partner. Although the U.S.A. is running a $100 billion trade deficit with China, U.S. exports to China have grown by more than 20% in 2003 alone. The large trade volume between the two countries has indicated that the "value" that China offers is two-fold: it is both a huge growing market and a low-cost manufacturing base. For U.S. manufacturers, this could translate into enormous top-line growth and great bottom-line performance. No market in the world is paralleled to the values China offers. Doing business in China is not easy. Cultural differences, human resources, intellectual property, corruption, Guanxi (relationships) and complex regulations, all pose tremendous challenges to U.S. companies. Large multinationals can afford huge upfront set-up costs and short-term loses. For medium and small firms, initial missteps could be fatal. Fortune Consulting is very experienced in helping U.S. companies, large and small, build successful businesses in China. We will highlight some ingredients for a successful market entry.
机译：中国是一个经济奇迹。现在，它是美国的第二大贸易伙伴。尽管美国与中国的贸易逆差为1000亿美元，但仅在2003年，美国对中国的出口就增长了20％以上。两国之间巨大的贸易额表明，中国提供的“价值”是双重的：既是一个巨大的增长中的市场，又是低成本的制造基地。对于美国制造商而言，这可能会转化为巨大的收入增长和出色的利润表现。世界上没有任何市场可以与中国提供的价值相提并论。在中国做生意并不容易。文化差异，人力资源，知识产权，腐败，关系（关系）和复杂的法规都对美国公司构成了巨大挑战。大型跨国公司可以承担巨额的前期准备费用和短期损失。对于中小企业而言，最初的失误可能是致命的。财富咨询公司在帮助美国大小企业在中国建立成功业务方面经验非常丰富。我们将重点介绍一些成功进入市场的要素。

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