感知服务质量与满意度对研究生购物行为影响

声明

摘要

Abstract

CONTENTS

CHAPTER 1 Introduction

1．1 Background

1．1．1 Introduction about China

1．1．2 Service Quality

1．1．3 Satisfaction

1．1．4 Purchasing

1．1．5 Financial Ability

1．2 Research Objective

1．3 Research Structure

1．4 Research Question

CHAPTER 2 Literature Review

2．1 Satisfaction

2．2 Service Quality

2．3 Price

2．4 Purchasing

2．4．1 Online purchasing

2．4．2 Purchasing Decision

CHAPTER 3 The Relevant Influences to Graduate Student’s Purchasing Behavior

3．1 Relevant Financial Index

3．1．1 Service Quality Calculation

3．1．2 Satisfaction Calculation

3．2 Relevant Influences to Graduate Student’s Shopping Behavior

3．2．1 The Influences of Service Quality

3．2．2 The Influences of Satisfaction

CHAPTER 4 Methodology

4．1 Research Method

4．2 Quantitative Method

4．3 Survey Questionnaire

CHAPTER 5 Analysis and Result

5．1 Introduction

5．2 Analysjs of Questionnaire

5．3 Value to Purchasing Behavior

CHATER 6 Data Analysis，Conclusion and Suggestion

6．1 Data Analysis and Conclusion

6．2 Limitations

6．3 Suggestions

Acknowledgment

Bibliography

Appendix