污名化社会企业修复善良和基于诚信的信任违背：基于道歉和辩护方法

声明

摘要

Abstract

Table of Contents

List of Tables

List of Figures

Abbreviations

Chapter 1 I ntroduction

1．1 Background of the Study

1．2 Research Problem

1．3 Research Objectives

1．4Research Questions

1．5Structure of the Study

1．6 Innovation and Research Contribution

Chapter 2 Literature Review

2．1 The Concept of Trust

2．2 Trust in Social Enterprises and organizations

2．3 Trust Violation

2．3．1 Integrity Based Trust Violation

2．3．2 Benevolence Based Trust Violation

2．4 Organizational Stigmatization

2．5 Reparation Strategies

2．5．2 Justification Type

Chapter 3 Theory and Hypothesis

3．1Causal Attribution Theory of Bemard Wbiner 1986

3．2 Conceptual Framework

3．3 Hypotheses Development

3．3．1 Repairing Trust and Managing Organizational Stigma

3．3．2 Intentions to Re-Engage

Chapter 4 Methodology

4．2 Study Design

4．3 Sampling Procedures and Sample Size

4．4 Data Collection

4．5 Ethical Consideration

4．7 Variables

4．7．1 Dependent Variable

4．7．2 Independent Vhriables

4．7．3 Moderator Variables

4．7．4 Control Vhriables

4．8 Summary of chapter

Chapter 5 Data Analysis and Results

5．2 Test for Reliability of Independent Vhriables

5．3Test for Reliability and Validity of Moderator variables

5．4 Results

5．5 Correlations and Descriptive Statistics

5．6 Regression Analysis

5．7 Results of Hierarchical Regression Analysis

Chapter 6 Discussion，Implications，and Conclusion

6．1 Theoretical and Practical Implications

6．2 Limitations and Future Directions

6．3 Discussion

6．4 Conclusion

References

Acknowledgement

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