• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文学位 >Information privacy concerns in the customer relationship management context: A comparison of consumer attitudes in the United States, China, and Taiwan.
【24h】

Information privacy concerns in the customer relationship management context: A comparison of consumer attitudes in the United States, China, and Taiwan.

机译：客户关系管理环境中的信息隐私问题：美国，中国和台湾地区消费者态度的比较。

获取原文
获取原文并翻译 | 示例
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The objective of this study is to develop a holistic conceptual model of consumers' information privacy concerns in the Customer Relationship Management context and to conduct an empirical test of the model. Also, the focus of this study is to investigate how the cultural differences influence consumers' attitudes about their information privacy and to find differences in levels of consumers' information privacy concerns in the U.S., China, and Taiwan. The final point of this study is to find the relationships among the variables in the information privacy concerns model.; An empirical study was conducted using a self-administered questionnaire for the main phase of the research. The targeted respondents in the study were consumers who have experience in CRM service. Five hundred and ninety-five questionnaires were completed (177 from the U.S., 195 from China, and 193 from Taiwan). The respondents were from each of the following university and college programs: EMBA, MBA, four-year undergraduate, and two-year undergraduate. The response rate was 85%. Finally, the responses from the 511 consumers with CRM experience were analyzed.; This study built a conceptual model describing the primary variables associated with individuals' information privacy concerns in the CRM context. The framework constructed seven variables: (1) Trust, (2) Social Exchange, (3) Knowledge about CRM, (4) Procedural Fairness, (5) Perceptions of Government Involvement, (6) Perceptions of Corporate Policies, and (7) Consumers' Information Privacy Concerns in the CRM context.; The results showed there are significant differences in information privacy concerns among the respondents from the U.S., China, and Taiwan. Furthermore, a path analysis was used to examine the links in the model. There were strong relationships among the above seven variables. Our study results indicated that consumers' trust and knowledge about CRM influence their information privacy concerns directly.; Our study results suggest marketers should understand their customers' information privacy concerns in the CRM context, so they can provide efficient CRM service for targeted customers. Our findings will have an impact on companies' decision making for CRM investments. Furthermore, understanding the cultural bases for consumer behavior in the U.S., China, and Taiwan can give marketers knowledge needed to succeed in international marketing. The results of this study can help public policymakers to identify specific information practices, and help with effective regulation to protect consumers' information privacy. (Abstract shortened by UMI.)
机译：这项研究的目的是在“客户关系管理”环境中开发一个有关消费者信息隐私问题的整体概念模型，并对模型进行实证检验。此外，本研究的重点是调查文化差异如何影响消费者对其信息隐私的态度，并找出美国，中国和台湾地区消费者对信息隐私的关注程度的差异。这项研究的最后一点是在信息隐私关注模型中找到变量之间的关系。主要研究阶段使用自我管理的问卷进行了实证研究。该研究的目标受访者是具有CRM服务经验的消费者。问卷共完成595张（美国177张，中国195张，台湾193张）。受访者分别来自以下大学课程：EMBA，MBA，四年制本科生和两年制本科生。回应率为85％。最后，分析了511位具有CRM经验的消费者的反馈。这项研究建立了一个概念模型，描述了与CRM环境中的个人信息隐私问题相关的主要变量。该框架构建了七个变量：（1）信任，（2）社会交流，（3）关于CRM的知识，（4）程序公平，（5）对政府参与的看法，（6）对公司政策的看法和（7） CRM环境中的消费者信息隐私问题。结果显示，来自美国，中国和台湾的受访者在信息隐私问题上存在显着差异。此外，使用路径分析来检查模型中的链接。以上七个变量之间存在很强的关系。我们的研究结果表明，消费者对CRM的信任和知识直接影响他们对信息隐私的关注。我们的研究结果表明，营销人员应在CRM环境中了解其客户的信息隐私问题，以便他们可以为目标客户提供有效的CRM服务。我们的发现将对公司进行CRM投资的决策产生影响。此外，了解美国，中国和台湾地区消费者行为的文化基础可以为营销人员提供成功进行国际营销所需的知识。这项研究的结果可以帮助公共政策制定者确定特定的信息惯例，并帮助制定有效的法规来保护消费者的信息隐私。 （摘要由UMI缩短。）

著录项

  • 作者

    Lin, Yaonan.;

  • 作者单位

    Golden Gate University.;

  • 授予单位 Golden Gate University.;
  • 学科 Business Administration Management.; Business Administration Marketing.
  • 学位 D.B.A.
  • 年度 2005
  • 页码 170 p.
  • 总页数 170
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 贸易经济;贸易经济;
  • 关键词

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号