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首页> 外文学位 >Re-examining The Two-Step Flow of information in the age of digital media: The case of the 2012 presidential election in the United States.
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Re-examining The Two-Step Flow of information in the age of digital media: The case of the 2012 presidential election in the United States.

机译：重新审视数字媒体时代的信息两步走：以2012年美国总统大选为例。

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摘要

An online questionnaire was administered to a sample of 233 young adults qualified to vote in the 2012 U.S. presidential election. The findings show that respondents depended more on the traditional media and interpersonal sources to be aware of, form attitudes toward, and decide on political candidates and issues.;The relationships of source use at the three stages point to a general flow of information quite different from that outlined in the two-step flow hypotheses. At the awareness stage, the findings indicate that people tended to choose between the traditional media and social networking sites as their main sources of information about the presidential election. Users of both sources also refer to interpersonal sources, indicating a complementary relationship. Thus, the interpersonal sources tended to supplement, but not replace, traditional and social media use. At the stage in which voters were forming their attitude about the candidates and their platforms, all three source categories were utilized, suggesting a symbiotic type of relationship among them. At the point when voters are trying to solidify their voting choice, the correlations show the traditional and social media competing for audience attention, supplemented by interpersonal sources.;Voters used interpersonal sources across the three stages, suggesting their utility as political information conduits even in the digital age. In other words, the study failed to detect any evidence that the social media were replacing or substituting for interpersonal contacts—and the traditional media—as the main sources of presidential election information.
机译：对233个有资格在2012年美国总统大选中投票的年轻人的样本进​​行了在线问卷调查。调查结果表明，受访者更多地依靠传统媒体和人际关系来了解，形成对政治候选人和问题的态度并决定政治候选人和问题。;三个阶段的资源使用关系表明，信息的总体流向截然不同从两步流假设中概述。在认识阶段，调查结果表明人们倾向于在传统媒体和社交网站之间进行选择，以作为有关总统选举的主要信息来源。两种来源的用户也指的是人际关系来源，表示一种互补关系。因此，人际关系倾向于补充而非替代传统和社交媒体的使用。在选民形成对候选人及其平台的态度的阶段，所有三个来源类别均得到利用，这表明他们之间是共生关系。在选民试图巩固其投票选择的时候，相关性表明传统媒体和社交媒体在争夺观众的注意力，并辅以人际关系来源。投票者在三个阶段中都使用了人际关系来源，表明他们甚至在政治媒体中作为政治信息渠道的效用。数字时代。换句话说，该研究未能发现任何证据表明社交媒体正在取代或替代人际交往-以及传统媒体-是总统选举信息的主要来源。

著录项

  • 作者

    Li, Jo-Yun.;

  • 作者单位

    Iowa State University.;

  • 授予单位 Iowa State University.;
  • 学科 History United States.;Multimedia Communications.;Political Science General.;Journalism.
  • 学位 M.S.
  • 年度 2013
  • 页码 88 p.
  • 总页数 88
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

  • 入库时间 2022-08-17 11:42:00

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