The current study used a 2 x 2 between-subjects design with a control group to assess consumers' judgments of potential label formats for a proposed voluntary labelling standard for genetically modified (GM) foods. Factors were presence or absence of GM symbol and GM benefit information. Dependent variables were attitude towards the product, informedness, and attitude towards the label. Each participant (n = 48 x 5) viewed, in random order, food labels for cereal, potatoes, and canola oil. Analysis of variance found that inclusion of benefit information resulted in more favourable judgments for the potatoes and canola oil. Repeated measures analysis of variance found significant differences between each of the three food products for the three dependent measures. These findings suggest that including a GM benefit on food labels will lead to favourable consumer attitudes, and emphasize the importance of testing GM food labels for individual food products since consumer perceptions appear to differ across products.
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机译：当前的研究使用2 x 2受试者与对照组之间的设计来评估消费者对拟议的转基因（GM）食品自愿性标签标准的潜在标签格式的判断。影响因素包括是否存在GM标志和GM受益信息。因变量是对产品的态度，知情和对标签的态度。每个参与者（n = 48 x 5）随机查看谷物，土豆和低芥酸菜子油的食品标签。方差分析发现，包括收益信息会导致对土豆和低芥酸菜子油的判断更为有利。重复测量方差分析发现，对于三个从属测量，三种食品中的每一种之间都存在显着差异。这些发现表明，在食品标签上包含转基因益处将导致消费者满意的态度，并强调测试GM食品标签对单个食品的重要性，因为消费者对产品的认知似乎有所不同。
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