The literature on the drivers of merger and acquisition was reviewed. From this review the drivers identified were related to two merger cases within the industry to test the extendibility of the concepts to the spirits and wine industry. Subsequently, the importance of the variables, based upon the responses of company personnel, was ranked based on their mean scores. The respondents assessed the suitability of merger and acquisition partners based on the importance of drivers identified.;This study has enabled the continuance of research on merger and acquisition strategies for Allied Domecq within the spirits and wine industry. Also, given the poor results of mergers a process model for pursuing mergers and acquisitions is presented. This model is based on this body of work. Future research within this area should test the model on subsequent mergers and acquisitions. (Abstract shortened by UMI.).
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