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The Influence of Injunctive Social Norms on Food Waste Prevention Behaviors: Toward a Culturally-Based Social Normative Approach

机译：禁令性社会规范对食物垃圾预防行为的影响：基于文化的社会规范性方法

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摘要

Injunctive norms refer to what most people think to be appropriate or inappropriate behaviors (what is socially approved or disapproved). The current study examined the mechanisms underlying the influence of injunctive norms in a cross-cultural context. Specifically, how perceived injunctive norms (PIN) influenced the behavioral intentions of preventing food waste among participants from the U.S. and China, and how cultural tightness-looseness (CTL) influenced individuals' susceptibility to normative impact. A 5 (injunctive norms: control without message vs. control with message only vs. weak disapproval vs. strong disapproval vs. strong disapproval with social sanctions) x 2 (country: U.S. vs. mainland China) between-subject experiment was conducted among two nationally representative samples, with a total of 1049 participants from both countries. The results showed that injunctive normative message inductions had mediated effects on behavioral intentions to prevent food waste. High-context/low-context (HC/LC) cultural tendency moderated the relationship between norm message types and PIN, such that explicit messaging on social sanctions increased perceived salience of injunctive norms only among those with a lower-context tendency. A moderation effect of CTL on the PIN-behavioral intentions relationship was found in the Chinese sample, such that individuals who perceived their culture as tighter were more susceptible to the injunctive normative influence.
机译：禁令规范是指大多数人认为适当或不适当的行为（社会认可或不赞成的行为）。当前的研究检查了在跨文化背景下禁令规范影响的潜在机制。具体来说，禁令规范（PIN）如何影响防止中美参与者食物浪费的行为意图，文化上的松懈程度（CTL）如何影响个人对规范影响的敏感性。在两个对象之间进行了5次（禁令规范：无信息控制与仅具有信息控制，有社会制裁的强烈反对，强烈反对和强烈反对与强烈反对）x 2（国家/地区：美国与中国大陆）全国代表性的样本，两国共有1049名参与者。结果表明，禁令性规范信息的诱导对防止食物浪费的行为意图具有中介作用。高语境/低语境（HC / LC）的文化倾向缓和了规范信息类型与PIN之间的关系，因此，有关社会制裁的明确信息只会增加那些语境倾向较低的人对禁令规范的重视程度。在中国样本中发现了CTL对PIN行为意图关系的调节作用，使得认为自己的文化更加严格的个人更容易受到禁令规范性影响。

著录项

  • 作者

    Liu, Wuyu.;

  • 作者单位

    Michigan State University.;

  • 授予单位 Michigan State University.;
  • 学科 Communication.
  • 学位 Ph.D.
  • 年度 2017
  • 页码 131 p.
  • 总页数 131
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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