The curriculum knowledge system of Web marketing has been optimized with the emergence and popularization of the Internet. Therefore the reform scheme is given. The practical application should always be focused. The case teaching, task driven, combined with competition, interaction between disciplines and team cooperation method are utilized in the teaching process. The credit ratio method is used in apprising. The knowledge the students learn in the classroom can be used in working.%“网络营销”课程知识体系须随着互联网应用的出现和普及而逐渐得到完善，为此提出了该课程的教学改革实施方案。网络营销课程的教学始终要以实践应用为主导，在教学过程中采用案例教学、任务驱动、结合竞赛、学科互动、团队合作等方法。考核应采用灵活分配学分比例的办法。最终使得学生能够将课堂上的知识灵活地运用到工作当中。
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