从政府无法完全胜任市场监督的角色入手，分析社会化市场监督的必要性和必然性，探讨建立社会化监管模式。提出市场的管理必须依靠市场规律下的公平竞争原则，社会化监管是以市场自律为基础，政府监督为引导的全民管理模式。政府依靠行政和执法手段，制定市场规则和标准，以服务和处罚的形式，以公共利益为出发点，公开市场信息，引导合理生产与正确消费。政府引导的社会化监管模式下，政府监督只是社会化监管的一部分，行政监管引导市场信用和价格机制发挥作用，实现社会公众和企业的双赢。%Starting from the perspective of the government cannot fully competent the market supervision role,the necessity and inevitability of establishing socialized regulation mode were discussed and the social market supervision was analyzed. The management mode is based on the market management relying on the market under the rule of the principle of fair competition,social regulation and government supervision basing on market discipline. Government relies on administrative and law enforcement measures to make the market rules and standards and guide the reasonable production and consumption correctly in the form of services and penalties,the public interests as the starting point and the open market information. In government guide social supervision mode,government supervision is just a part of the social supervision. Win-win situation of the social public and the enterprise will realize via the role of the administrative supervision guide market credit and price mechanism.
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