湖州利用发展乡村旅游的优势,成为长三角地区发展乡村旅游的典型示范,不过湖州乡村旅游蓬勃发展的同时也存在诸多问题,通过阐述湖州乡村旅游发展面临的新形势与现状条件,从规划引领、完善产品体系、延伸产业链、规模化发展和联动营销等方面,提出了促进湖州乡村旅游转型升级的对策.%Rural tourism development in Huzhou city has become the typical representative of rural tourism in Yangtze River Delta Region. However, while the rural tourism developed rapidly in Huzhou, there were many problems. The current situations and conditions for developing rural tourism in Huzhou were studied, and countermeasures to accelerate the rural tourism development in Huzhou were proposed from the aspects of planning guidance, perfecting product system, extending industrial chain, scale development, marketing combination, and so on.
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