"竞争性"是比较广告概念界定中的内核,这使得广告法和反不正当竞争法可同时规制比较广告.两者的相关条款具有一定的可连接性和重合性,各自相关条款理应得到妥适的衔接.一方面,应做好总则性条款的衔接,我国《广告法》中可用于规制比较广告的总则性条款存在不明确之处,应借助《反不正当竞争法》的总则性条款得以明确;另一方面,也应做好具体条款的衔接,包括:"禁止贬低条款"与"禁止商业诋毁条款"的衔接;"禁止虚假广告条款"与"禁止虚假宣传条款"的衔接;"依附式比较广告规制条款"与"商业混同条款"的衔接.%"Competitiveness" is the core of the definition of comparative advertising,which makes the Advertising Law and Anti-Unfair Competition Law regulate the comparative advertising.Resulting in the relevant provisions of the two having a certain degree of connectivity and coincidence,the relevant provisions should be appropriately connected.On one hand,we should do a great job in the cohesion of the general terms.In fact,the general provisions of China''s Advertising Law which can be used to regulate comparative advertising are not explicit.It should be clarified by virtue of the general provisions of Anti-Unfair Competition Law.On the other hand,specific terms should also be connected,including: converging the clauses of "prohibiting people from debasing other competitors" and "prohibiting commercial defamation",converging the clauses of "prohibiting false advertising" and "prohibiting false propaganda",and converging the clauses of "attached comparative advertising regulation" and "commercial mixing up regulation".
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