The vocational skill contest is regarded as the measure to deepen vocational education reforms. The vocational skill con-test helps to further the curriculum system reforms, the construction of the faculty and the deep cooperation between colleges and enterprises so as to realize mutual benefit. It can improve conditions of practical training, and meanwhile it can raise the vocational quality and practical abilities for both students and teachers, prompting the construction and development of marketing major.%职业技能大赛是我国职业教育深化改革的措施之一,通过技能大赛,推动了课程体系的改革,有利于师资队伍建设,促进校企深度合作实现校企双赢,改善了实习实训条件,提升师生的职业素养和实践能力,推动了市场营销专业的建设与发展。
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