学术博客用户知识共享意愿受到多种因素影响，本文以科学网博客为例，结合基于个体与环境交互的自我概念理论和基于人际交换关系的传统动机理论构建研究模型。通过调查问卷搜集数据和运用结构方程模型进行实证研究，结果表明内部自我概念、外部自我概念、社会关系互惠、形象、自我价值感知和乐于助人对学术博客用户知识共享意愿均具有显著影响。%The intention of knowledge sharing among academic blog users is affected by many factors. Taking Science Blog for example, we construct a research model based on the combination of self-concept theory which is based on the interaction between individual and en-vironment and traditional motivation theory which is based on interpersonal exchange relationship. Through empirical research by collecting questionnaires and using the method of SEM( Structural Equation Model) ,we find that internal self-concept,external self-concept,antici-pated reciprocal relationships,image,sense of self-worth and enjoying helping others exert a significant impact on the user intention of knowledge sharing.
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