“重义轻利”是儒家义利观的核心理念，“义以为上”、“以义制利”是儒家义利观的基本立场和原则。儒家义利观就其内容而言，主要包括“重义轻利”的价值取向、“先公后私”的利益诉求、“以天下为己任”的责任与担当，对促进当代大学生全面发展，塑造理想人格具有借鉴意义。文章从树立德育新观念、探索德育新模式、创新德育新方法、勉励学生修身养性、营造良好社会环境等视角，提出大学生理想人格塑造的具体路径。%Valuing justice above material gaim is essential for Confucian righteousness and bebefit and priority given to jus- flee and profitableness is Confucian basic positions and principles. As far as the content is concerned, it mainly includes the value orientation of valuing justice above material gains, the interest demand of putting the public before the private and the duty of taking the world as own duty, which is significant to promote modem college students＇ all - round development and mold their ideal personality. The paper puts forward the concrete ways to mold college students＇ ideal personality in the an- gles of setting up the new concept of moral education, innovating the new methods, encourageing to cultivate the mind and building the better social environment.
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