从校园步行和自行车出行者路径选择行为角度出发,研究心理因素等非建成环境要素对路径选择的影响.以北京大学345名在校学生为研究对象,使用logit模型方法对北京大学校园中心拥堵区的出行路线选择行为及其影响因素进行了分析.结果表明,偏好热闹与选择拥堵路径、进行无效型出行呈正相关关系,熟悉校园、拥有回避拥堵意识与选择拥堵路径呈负相关关系,与回避型出行呈正相关关系.说明加强学生对校园环境的熟悉程度,提高学生的回避拥堵意识,转移拥堵区的热闹要素,对缓解中心区拥堵有积极的作用.提出了丰富替代道路吸引要素,加强学生行为教育,完善校园交通信息指引,分散校园商业服务功能等校园交通优化组织策略建议.%This research selected the perspective of walking and cycling path choice in campus,nonconstruction factors such as psychological effect on path selection is studied.The research selected 345 college students in Peking University,the travel route choice behavior and its influencing factors in congestion zone of campus center is surreyed by using logit model approach.The study indicates that bustle preference and congestion path choosing,inefficient travel were positively correlated.Familiar with the campus,sense of congestion avoidance and congestion path selection were negatively correlated,but positively correlated with the avoidant travel.So the research drew a conclusion that enhancing students' familiarity with the campus environment,improving students' awareness to avoid congestion,removing bustling factors in congestion area have a positive effect to alleviate congestion in the central area.Furthermore,campus traffic optimization policy recommendations were proposed,such as adding interesting elements of alternative road,strengthening student behavior education,improving campus traffic information guidelines,dispersing business services of the campus,and so forth.
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