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Can you refuse these discounts? An evaluation of the use and price discount impact of price-related promotions among US adult smokers by cigarette manufacturers

机译:您可以拒绝这些折扣吗?香烟制造商对美国成年吸烟者中与价格有关的促销活动的使用和价格折扣影响的评估

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摘要

ObjectivesThe raising unit price of cigarette has been shown to be one of the most effective ways of reducing cigarette consumption and increasing rates of successful quitting. However, researchers have shown that price-sensitive smokers have used a variety of strategies to mitigate the effect of the rising price of cigarettes on their smoking habits. In particular, 23–34% of adult smokers in the US use cheaper brands, and 18–55% use coupons or promotions. Little is known about the discount use by type of brands. As such, the main purpose of this analysis is to evaluate the uses and price discount effects of these price-related discounts by manufacturers and major brands.
机译:目标提高卷烟的单价已被证明是减少卷烟消费和提高成功戒烟率的最有效方法之一。但是,研究人员表明,对价格敏感的吸烟者已经采取了多种策略来减轻卷烟价格上涨对其吸烟习惯的影响。特别是在美国,有23–34%的成年吸烟者使用便宜的品牌,而18–55%的成年人使用优惠券或促销。对于品牌类型的折扣使用知之甚少。因此,该分析的主要目的是评估制造商和主要品牌对这些价格相关折扣的使用和价格折扣效应。

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