Zald's (e.g., 1993, 1996) invitations for history to be taken seriously as part of a rapprochement with the humanities have not gone unheeded. It is generally accepted now that "history matters." Partly, this is due to the ascendancy of theoretical perspectives that take history seriously, such as new in-stitutionalism and the resource-based view of the firm. There is also increasing recognition that history is a vital component in making the study of business and management more ethical, humanistic, and managerially relevant (e.g., Jacques, 1996).
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