USING SCREENCASTING TO PROMOTE DATABASE TRIALS AND LIBRARY RESOURCES

Michelle Emanuel

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USING SCREENCASTING TO PROMOTE DATABASE TRIALS AND LIBRARY RESOURCES

机译：使用筛查促进数据库试用和图书馆资源

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At the University of Mississippi, screencasting was used to promote a database trial to the ARTStor Digital Library. Using Jing, a free product used for recording and posting screencasts, and a Snowball USB microphone, 11 videos averaging 3 minutes in length were posted to an online topic guide. Screencasting was used as a quick, creative, and cost-effective marketing strategy to appeal to multiple stakeholders. The short videos, focused in content and message, were an effective tool to push patrons to the database trial.

机译：在密西西比大学，通过电视广播将数据库试用版推广到ARTStor数字图书馆。使用用于录制和发布截屏视频的免费产品Jing和Snowball USB麦克风，将11个平均时长为3分钟的视频发布到在线主题指南中。截屏广播被用作一种快速，创造性且具有成本效益的营销策略，以吸引多个利益相关者。这些短片着重于内容和信息，是将顾客推向数据库试用的有效工具。

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来源
《Acquisitions librarian》 |2013年第4期|277-282|共6页
作者
Michelle Emanuel;
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作者单位

J.D. Williams Library, University of Mississippi, 1 Library Loop, University, MS 38677;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Screencasting; database trials; ARTStor; Jing; academic libraries;

机译：截屏;数据库试验;ARTStor;静高校图书馆;

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7. Current Situation and Development of University Libraries’ Self-Built Resources in the Big Data Environment—A Case Study of Self-Built Database of Public University Libraries in Hubei Province [O] . Zhengyu Sha 2021

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USING SCREENCASTING TO PROMOTE DATABASE TRIALS AND LIBRARY RESOURCES

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