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首页> 外文期刊>Advance journal of food science and technology >A Comparative Analysis of Urban Residents' Consumption Decision-making Behavior in Rural Tourism Based on Food Circulation Channels Perspective
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A Comparative Analysis of Urban Residents' Consumption Decision-making Behavior in Rural Tourism Based on Food Circulation Channels Perspective

机译：基于食物流通渠道视角的乡村旅游城市居民消费决策行为比较分析

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摘要

In this study, we set an empirical analysis model about urban residents' rural tourism decision-making and analyze influential factors mechanism based on food circulation channels. The result shows that: first, personal disposable income is the most important factor that will affect consumption decision-making in rural tourism, the regression coefficient of urban residents personal disposable income is 0.071; sec, discretionary time is the most significant variable in urban residents' personal characteristics, the sig value is 0.007 and the regression coefficient is positive; third, infrastructure condition variables' sig value is less than 0.1, the regression coefficient value is -0.029, probably because the city residents to participate in the study area of rural tourism is more focus on rural tourism ecological environment quality and less attention on the infrastructure; finally, the environment quality has high coefficient value as 0.048, means that rural personnel's service quality plays a positive effect. On this basis, we put forward relevant suggestions.
机译：本研究建立了关于城镇居民乡村旅游决策的实证分析模型，并分析了基于食物流通渠道的影响因素机制。结果表明：首先，个人可支配收入是影响乡村旅游消费决策的最重要因素，城市居民个人可支配收入的回归系数为0.071； sec，自由时间是城市居民个人特征的最大变量，sig值为0.007，回归系数为正。第三，基础设施条件变量的sig值小于0.1，回归系数值为-0.029，这可能是因为城市居民参与乡村旅游研究区域更加关注乡村旅游的生态环境质量，而对基础设施的关注较少;最后，环境质量的系数值为0.048，说明农村人员的服务质量起着积极的作用。在此基础上，我们提出了相关建议。

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