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首页> 外文期刊>Bloomberg business week >Before the Fancy Bottle, Time Spent in a Bladder
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Before the Fancy Bottle, Time Spent in a Bladder

机译：在花式瓶之前，在膀胱中花费的时间

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摘要

Hardys became Britain's best-selling Australian wine brand by selling for as little as ￡3.40 ($5) a bottle despite the 37 percent surge in its home country's currency since 2009. To do that and still earn a profit, the winemaker turned to plastic bags. No, not those bag-in-a-box jobs found at your local Sam's Club or Costco. We're talking 24,000-liter plastic bags, each able to carry the equivalent of 32,000 bottles of vino. Accolade Wines, the maker of Hardys, pared shipping costs that can amount to as much as $3 a case by ditching glass bottles and shipping its fruit of the vine in giant plastic bladders. After the 10,000-mile journey, the wine is bottled at a plant next to a scrap merchant a two-hour drive from London.
机译：尽管自2009年以来本国货币飙升了37％，哈代斯还是以每瓶3.40英镑（合5美元）的价格售出，成为英国最畅销的澳大利亚葡萄酒品牌。为此，该酿酒师转向了塑料袋。不，不是您当地的Sam's Club或Costco所提供的即装即用工作。我们正在谈论的是24,000升的塑料袋，每个塑料袋可以装32,000瓶的葡萄酒。 Hardys的生产商Accolade Wines通过抛开玻璃瓶并将其葡萄的果实装进巨大的塑料囊中，削减了高达每箱3美元的运输成本。行驶10,000英里后，将葡萄酒装在距伦敦两小时车程的一家废料商人旁边的一家工厂装瓶。

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