It was june 26, 4:45 A.M., and digg founder kevin Rose was slugging back tea and trying to keep his eyes open as he drove his Volkswagen Golf to Digg's headquarters above the grungy offices of the SF Weekly in Potrero Hill. This was the day Rose would test everything. Two years earlier, Rose had gambled on his idea to change newsgathering, letting the masses "dig up" the most interesting stories on the Web and vote them onto his online "front page" on Digg.com. Rose had given every last piece of himself to the project—all his time, all his cash, and even his girlfriend, who fought with him after he poured his savings into his company instead of a downpayment on a house. Today, Digg, Version 3, the one that would go beyond tech news to include politics, gossip, business, and videos, was going live. At 29, Rose was on his way to a multimillion-dollar future or abject failure.
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