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首页> 外文期刊>Canadian journal of communication >'Ain't Nobody Got Time for That!': Framing and Stereotyping in Legacy and Social Media
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'Ain't Nobody Got Time for That!': Framing and Stereotyping in Legacy and Social Media

机译：“没有人愿意花时间！”：传统和社交媒体中的框架和刻板印象

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摘要

Background Social media can be powerful tools for rallying support for a social cause, political mobilization, and social commentary. They can also greatly contribute to incendiary discourses and social stereotypes—often through memes. This article explores the case of one American, known by the moniker of "Sweet Brown," whose interview about a local fire made her an overnight celebrity in 2012.Analysis A frame analysis of her portrayals in legacy and social media is conducted, and reveals that social media platforms facilitate and even encourage a reductionist approach tomessaging.Conclusion and implications Sweet Brown's appearance, which conjures gender, race, and socio-economic class, became a powerful tool for circulating stereotypes. The interplay between legacy and social media can serve to reproduce stereotypes and marginalization, as is evident in the case of Sweet Brown.
机译：背景技术社交媒体可以是强大的工具，可以为社会事业，政治动员和社会评论集会。它们也通常通过模因来极大地促进煽动性话语和社会定型观念。本文探讨了一个以“甜布朗”（Sweet Brown）的绰号而闻名的美国人的案例，该人在2012年因一场局部大火而接受采访，使她一夜之间成为明星。分析对她在传统和社交媒体中的描绘进行了框架分析，并揭示了结论和含义Sweet Brown的出现改变了性别，种族和社会经济阶层，成为传播刻板印象的有力工具。传统媒体和社交媒体之间的相互作用可以重塑陈规定型观念和边缘化，这在《甜布朗》的例子中很明显。

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