The milk category is getting frothy as processors try hard to differentiate their products. They are not just competing against each other; makers of soft drinks, energy drinks, teas, juices and bottled waters want their share of consumers' dollars.rnMilk processors use flavors, processing techniques and packaging to make their beverages stand out in the dairy case. But the battle for market share and share of stomach is not fought solely in the grocery store. Savvy marketers are placing their products in alternative channels such as health clubs, home improvement stores and outdoor equipment retailers.
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