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Public Relations Activities in an Academic Library: The Roles of the Reference Librarian

机译：高校图书馆的公共关系活动：参考馆员的作用

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摘要

Library Public relations include ongoing activities to ensure the library has a strong public image. Public relations activities as they relate to the roles of the reference librarian in an academic library are discussed. The role of the reference librarian as the public relation officer of his or her library in fulfilling the objectives of the library and the institution are discussed. Great public relations can substantially accelerate library’s development cycle, increase users’ awareness and help promote rapid growth. Harnessing this power can be a great boost-if it is done with clear objectives by the reference librarian as discussed in this work. The importance of public relations in an academic library as well as public relations methods are also discussed in this work. This discussion highlights the function of a public relation officer in relation to the function of a reference librarian and the effect of professional variables of reference librarian on his/her job performance which will affect the library in a positive way and create a good image for the library.
机译：图书馆公共关系包括正在进行的活动，以确保图书馆具有强大的公众形象。讨论了与参考图书馆馆员的角色有关的公共关系活动。讨论了参考馆员作为其图书馆公共关系官员在实现图书馆和机构目标方面的作用。良好的公共关系可以大大加快图书馆的发展周期，提高用户的知名度并有助于促进快速增长。如果这项工作中讨论的参考图书馆员有明确的目标，则可以利用这种力量。在这项工作中还讨论了公共关系在大学图书馆中的重要性以及公共关系方法。该讨论着重介绍了公共关系官员相对于参考图书馆员的职能以及参考图书馆员的专业变量对其工作绩效的影响，这将对图书馆产生积极的影响并为图书馆创造良好的形象。图书馆。

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