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首页> 外文期刊>Research journal of applied science, engineering and technology >Analysis of Perceptions of Customers of Cellular Phone Users in India: Study with Prepaid Service Customers and Post Paid Customers Demographic Factors
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Analysis of Perceptions of Customers of Cellular Phone Users in India: Study with Prepaid Service Customers and Post Paid Customers Demographic Factors

机译：印度手机用户客户客户的看法分析：预付服务客户和邮政应付客户人口因子研究

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摘要

The primary objective of the study is to find out and analyze the customer perceptions on cellular phone services in India. Cellular phones are become the part of the life and the various barriers in the obtaining and usage of cellular services are lack of awareness, cost factor, perceptions of the customers on cellular phones etc. In addition the service quality, customer care, market competition brings lot of instability and reliability of the services. In turn it makes further confusion among the users. It paves an opportunity of providing limited services in the selective areas. It leads to a wide gap in the service quality and reliability between the urban and semi urban areas. It gives an opportunity to the researcher to survey on the facts and perceptions of the cellular phone users to find out the real situation and to suggest appropriate suggestions to overcome the issues in the market expansion and to improve the service quality of the cellular phone services in the sample area. To do this, the researcher selects a comparative approach. The data is collected by preparing a structured questionnaire and collected from the cellular phone users in the sample area. The study centered, in comparing the customers perceptions towards cellular phone services provided by the different operators in the states of India. The customers are from both urban and semi-urban places of India. In addition, customers were also classified on the basis of the type of services usage (i.e., post paid or pre paid). The basic parameters used for the purpose of comparing their perceptions are purpose of usage. The study has taken the demographic factors of respondents for analysis.
机译：该研究的主要目标是找出和分析印度蜂窝电话服务的客户看法。蜂窝电话成为生命的一部分，在获得和使用细胞服务中的各种障碍是缺乏意识，成本因素，对客户在蜂窝电话上的看法等。此外，服务质量，客户服务，市场竞争带来了许多服务的不稳定和可靠性。反过来，它在用户之间进一步混淆。它铺设了在选择区域提供有限服务的机会。它导致城市和半城市地区的服务质量和可靠性差距。它为研究人员提供了对蜂窝电话用户的事实和看法的调查，以了解真实情况，并建议克服市场扩张中问题的适当建议，并提高蜂窝电话服务的服务质量样本区域。为此，研究人员选择了比较方法。通过准备结构化问卷并从采样区域中的蜂窝电话用户收集来收集数据。该研究以客户在与印度各国提供的不同运营商提供的蜂窝电话服务的看法为中心。客户来自印度城市和半城市。此外，客户还根据服务的类型（即支付或预付款）的类型分类。用于比较他们的看法的基本参数是使用的目的。该研究致受受访者的人口因子分析。

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