Research on the Impact of Corporate Social Responsibility on Consumers’ Purchase Intention

Mengjun Yu; Jikai Wang; Jiao Xin

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Research on the Impact of Corporate Social Responsibility on Consumers’ Purchase Intention

机译：企业社会责任对消费者购买意向影响的研究

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This study built a model including corporate social responsibility (CSR), perception of product quality, consumers’ purchase intention, and tested the influence of the CSR on consumers’ purchase Intention and the moderating effect of perception of product quality through questionnaire method. The results show that CSR has direct positive influence on consumers’ purchase intention, and there are differences in the positive impact on each dimension. The influence of charity, legal and environmental responsibility on consumers’ purchase intention is positively moderated by the perception of product quality, and the influence of economic and consumer responsibility on consumers’ purchase intention is negatively moderated by it.

机译：本研究建立了一个模型，包括企业社会责任（CSR），对产品质量的看法，消费者的购买意向，并通过调查表方法测试企业社会责任对消费者采购意图的影响以及通过调查问卷方法对产品质量感受的调节效果。结果表明，企业社会责任对消费者的购买意图具有直接的积极影响，对每个维度的积极影响存在差异。慈善机构，法律和环境责任对消费者购买意图的影响是通过产品质量的看法积极调节，以及经济和消费者对消费者购买意图的影响受到的影响。

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《Open Access Library Journal》 |2021年第7期|共15页
作者
Mengjun Yu; Jikai Wang; Jiao Xin;
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中图分类图书馆学;
关键词
CSRPerception of Product QualityConsumers’ Purchase Intention;

机译：CSRECTECTION产品质量的购买意向;

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1. Impact of consumers' corporate social responsibility-related activities in social media on brand attitude, electronic word-of- mouth intention, and purchase intention: A study of Chinese consumer behavior [J] . Chu Shu-Chuan, Chen Hsuan-Ting Journal of Consumer Behaviour . 2019,第6期

机译：消费者在社交媒体中与企业社会责任相关的活动对品牌态度，电子口碑意图和购买意愿的影响：对中国消费者行为的研究
2. The Effect of Corporate Social Responsibility (CSR) Activities on Consumers Purchase Intention in China: Mediating Role of Consumer Support for Responsible Business [J] . Naveedullah Mulaessa, Hong Wang International Journal of Marketing Studies . 2017,第1期

机译：企业社会责任活动对中国消费者购买意愿的影响：消费者对负责任企业的支持作用
3. The Relationship between Corporate Social Responsibility Initiative (CSRI) and Consumer Purchase Intention: A Case Study of Consumer Goods Industry in Lao PDR [J] . Vilakone CHANTHAVONGSA, Wang Jia Bao European Journal of Business and Management . 2017,第14期

机译：企业社会责任倡议（CSRI）与消费者购买意愿之间的关系：以老挝的消费品行业为例
4. Impacts of Corporate Social Responsibility on the Links Between Green Marketing Awareness and Consumer Purchase Intentions [C] . Norazah Mohd Suki, Norbayah Mohd Suki, Nur Shahirah Azrnan international conference on marketing and retailing . 2017

机译：企业社会责任对绿色营销意识与消费者购买意图的联系的影响
5. A comparison of the source, media format, and sentiment in generating source credibility, information credibility, corporate brand reputation, purchase intention, and social media engagement in a corporate social responsibility campaign presented via social media [D] . Byrum, Kristie Leah. 2014

机译：在通过社交媒体展示的企业社会责任运动中，在生成来源信誉，信息信誉，企业品牌声誉，购买意愿和社交媒体参与方面，对来源，媒体格式和情感进行比较
6. Segmentation Based on Attitudes Toward Corporate Social Responsibility in Relation to Demographical Variables and Personal Values – Quantitative and Qualitative Study of Polish Consumers [O] . Aleksandra Furman, Dominika Maison, Katarzyna Sekścińska 2020

机译：基于对与人口统计变量和个人价值观有关的企业社会责任的态度进行的细分–波兰消费者的定量和定性研究
7. Impacts of Corporate Social Responsibility on the Links Between Green Marketing Awareness and Consumer Purchase Intentions [O] . Suki Norazah Mohd, Suki Norbayah Mohd, Azman Nur Shahirah 2016

机译：企业社会责任对绿色营销意识与消费者购买意愿之间联系的影响

Research on the Impact of Corporate Social Responsibility on Consumers’ Purchase Intention

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