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The Impact of Cost Reduction on Price Matching Strategy in the Presence of Hybrid Consumers

机译:降低成本对杂交消费者价格匹配策略的影响

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This article mainly considers the impact of cost reduction on price matching strategy when a firm sells products in two periods. The cost reduction in the second period is due to technological advancement and production learning. The market is made up of myopic consumers and strategic consumers. The conclusions show that firm’s optimal profit will decrease with the increase of the fraction of strategic consumers. Besides, when the production learning effect dominates, the firm sells at a reduced price in two periods. When the technological advancement effect dominates, the firm maintains a uniform price for sale throughout the sales period. Finally, both the technological advancement and production learning effect can effectively reduce the loss of profits caused by strategic consumers, and the effect of the technological advancement is more significant.
机译:本文主要考虑降低成本对价格匹配战略的影响,当时公司在两个时期出售产品时。 第二期的成本降低是由于技术进步和生产学习。 市场由近视消费者和战略消费者组成。 结论表明,随着战略消费者分数的增加,公司的最佳利润将减少。 此外,当生产学习效应主导地位时,该公司在两个时期以降低的价格销售。 当技术进步效应占主导地位时,该公司在整个销售期间维持均匀的销售价格。 最后,技术进步和生产学习效果都能有效地减少战略消费者造成的利润损失,技术进步的影响更为显着。

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