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A Hybrid Method Using Factor Analysis and AHP on Passenger Purchase Decisions: The Case of Domestic Airlines in Turkey

机译：使用因素分析和AHP对客运决策的混合方法：土耳其国内航空公司的案例

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This paper investigates factors affecting purchase decisions of domestic airline passengers and their preference priorities. Airline business is substantially dynamic as a service based business. Continuous change in passenger expectations and the increasing number of economic recessions in the world economies are compelling airlines to foresee and to design new services according to the priorities of passengers. In this study, the method uses factor analysis to describe factors affecting purchase decisions and subsequently Analytic Hierarchy Process defines the priorities among the rivals depending on the findings of first part. Output of the model provides us to specify the factors that affect priorities from the passengers’ perspective. Hereby model can help to enhance items according to priorities. The hybrid approach is performed on a sample of 387 domestic passengers in Turkey through online questionnaires. On the other hand findings of the study depend on culture and should be adjusted for other cases.
机译：本文调查了影响国内航空公司乘客及其偏好优先事项的购买决策的因素。航空业务基本上是基于服务的业务的动态。乘客预期的持续变化和世界经济体中的经济衰退越来越多的经济衰退正在推动到预见的航空公司，并根据乘客的优先事项设计新服务。在本研究中，该方法使用因子分析来描述影响购买决策的因素，随后分析层次结构定义竞争对手之间的优先级，这取决于第一部分的结果。该模型的输出为我们提供了从乘客角度影响优先事项的因素。因此，模型可以帮助根据优先级提高物品。通过在线问卷调查，对土耳其的387家国内乘客的样本进行混合方法。另一方面，该研究的结果依赖于培养，应调整其他病例。

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