Disposable nappies take up much of the shelf space at the abc Supermarket in Kliptown, a district of Soweto, an urban sprawl west of Johannesburg. "Kliptown is a baby town," says Mossa, the abc's owner. His store carries a wide range of nappies, from global brands such as Huggies and Pampers to less familiar lines from Egypt and Turkey. Outside its doors a team of locals is promoting Huggies to passing mums. Like Pampers they are sold singly so parents can buy one for when a reliable nappy is critical (a long trip in a cramped minibus, say). However, says the team leader, Sipho, Huggies also come in a bag that will safely store a used nappy until it can be binned.
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