Branded like Beckham

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Branded like Beckham

机译：品牌像贝克汉姆

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Their relationship became strained when David Beckham met his wife Victoria, a British pop singer known as Posh Spice, and developed this "fashion thing", grumbled Sir Alex Ferguson, the curmudgeonly manager of Manchester United, when the soccer star he had reared since he was a teenager was sold to Real Madrid. This week, Mr Beckham joined the Spanish club amid the blaze of publicity that follows him everywhere. Which is the whole point for the third-most-valuable sporting personality in the world, after America's basketball legend, Michael Jordan, and its top golfer, Tiger Woods.

机译：当大卫·贝克汉姆遇见妻子妻子维多利亚（英国流行歌手波什·斯派克（Posh Spice））并发展出这种“时尚事物”时，他们的关系变得紧张起来。十几岁时被卖给皇家马德里。本周，贝克汉姆先生在随处可见的宣传火热中加入了西班牙俱乐部。这是继美国篮球传奇人物迈克尔·乔丹（Michael Jordan）及其顶级高尔夫球手泰格·伍兹之后的全球第三大最有价值的体育人物的观点。

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《The economist》 |2003年第8331期|p.68-70|共3页
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正文语种 eng
中图分类经济;各科经济学;
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1. Should We Hire David Beckham to Endorse our Brand? Contextual Interference and Consumer Memory for Brands in a Celebrity's Endorsement Portfolio [J] . Kelting K., Rice D.H. Psychology & marketing . 2013,第7期

机译：我们应该雇用大卫·贝克汉姆（David Beckham）认可我们的品牌吗？名人代言组合中品牌的情境干扰和消费者记忆
2. Trendsetters: fashion brands follow Victoria Beckham and look beyond central London for offices [J] . Allister Hayman Property Week . 2016,第6期

机译：Trendsetters：时尚品牌遵循Victoria Beckham，并查看伦敦市中心
3. Beckham brand promotes healthier fish products [J] . Food Manufacture . 2010,第7期

机译：贝克汉姆品牌推广更健康的鱼类产品
4. The influence of brand communication, brand image, brand satisfaction, and brand trust on brand loyalty [C] . A.D.E.Putri, Indarini, D. Anandya International Symposium on Management . 2019

机译：品牌沟通，品牌形象，品牌满意度和品牌信任的影响力对品牌忠诚度的影响
5. The media and the postmodern athlete: A political economic analysis of Mia Hamm and David Beckham. [D] . Thomas, Melissa. 2010

机译：媒体和后现代运动员：Mia Hamm和David Beckham的政治经济学分析。
6. How brand attitude brand quality and brand value affect Thai canned tuna consumer brand loyalty [O] . Pichit Chuenban, Puris Sornsaruht, Paitoon Pimdee 2021

机译：品牌态度如何品牌品质和品牌价值影响泰国罐头金枪鱼消费品牌忠诚度
7. Michael Jordan and David Beckham as a brand : a study of brand personalities [O] . Stach David 2015

机译：迈克尔乔丹和大卫贝克汉姆作为一个品牌：研究品牌个性

Branded like Beckham

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