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The effect of information regarding multi-attributes on consumers' choices of GM products

机译:有关多属性的信息对消费者选择转基因产品的影响

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摘要

Previous research has found that presenting consumers with information regarding multi-attributes of a product tends to reduce the product's overall evaluation relative to a situation wherein only one attribute is presented. We find that the same phenomenon also holds for consumers' perceptions regarding attributes associated with genetically modified (GM) products. When given information on health (nutrients) and water use of certain crops, consumers reduce their quality perceptions compared to the situation wherein they are given only health or only water use information. In addition to replicating the findings on this phenomenon in another product category - that of GM products - we extend the theory by showing that multi-attribute information results in lower perceptions of attributes in addition to deflated total evaluation. This finding provides another explanation of consumers' resistance to GM products beyond risk and negative predisposition. Our findings can be used to guide policy makers in designing educational campaigns.
机译:先前的研究发现,相对于仅显示一个属性的情况,向消费者提供有关产品多属性的信息往往会降低产品的整体评估。我们发现,对于消费者对与转基因(GM)产品相关的属性的看法也存在相同的现象。当获得有关某些作物的健康(营养)和用水信息时,与仅获得健康或用水信息的情况相比,消费者会降低对质量的认识。除了将这一现象的发现复制到另一种产品类别(即通用汽车产品类别)中,我们通过显示多属性信息导致总的评价降低,从而降低了对属性的感知,从而扩展了该理论。这一发现为消费者对转基因产品的抗性提供了另一种解释,其超越了风险和负面倾向。我们的发现可用于指导政策制定者设计教育活动。

著录项

  • 来源
    《Environment and Development Economics》 |2014年第6期|769-785|共17页
  • 作者

    AMIR HEIMAN;

  • 作者单位

    Department of Agricultural Economics and Management and the Center for Agricultural Economic Research, The Hebrew University of Jerusalem, POB 12, Rehovot, 76100, Israel;

  • 收录信息 美国《科学引文索引》(SCI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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