• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>European journal of information systems >An investigation into the factors influencing the adoption of B2B trading exchanges in small businesses
【24h】

An investigation into the factors influencing the adoption of B2B trading exchanges in small businesses

机译：对影响小企业采用B2B交易交易所的因素的调查

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Small businesses, in general, play dominant roles in terms of employment generation and share in total business activities. However, studies have shown that small businesses are also slow in their uptake of modern technologies including electronic commerce. This paper presents the result of an empirical study that investigates the adoption behaviour of small businesses in relation to business-to-business (B2B) trading exchanges in the context of Western Australia. Following extensive literature review on innovation adoption-diffusion theories and qualitative field study, a research model was developed which treated six sets of antecedents of small business's attitude towards B2B trading exchanges. The findings revealed that external influences raise the small business's awareness of an innovation. This awareness leads to the evaluation of the perceived direct and indirect benefits and a positive evaluation leads to a positive attitude towards the innovation. The results confirmed that a positive attitude towards B2B trading exchanges leads to the intention to adopt B2B trading exchanges in small businesses. The findings also confirm that external, belief, contextual and control factors drive the attitude towards B2B trading exchanges. Implications of the results are highlighted.
机译：一般而言，小企业在创造就业机会和在总商业活动中所占份额方面起着主导作用。但是，研究表明，小型企业对包括电子商务在内的现代技术的采用也很慢。本文介绍了一项实证研究的结果，该研究调查了西澳大利亚背景下小企业与企业对企业（B2B）交易交易所的采用行为。经过大量关于创新采用-扩散理论和定性研究的文献综述，开发了一种研究模型，该模型处理了六组小企业对B2B交易交流的态度的前因。调查结果表明，外部影响提高了小型企业的创新意识。这种意识导致对感知到的直接和间接收益的评估，而积极的评估则导致对创新的积极态度。结果证实，对B2B交易交易所的积极态度导致了在小企业中采用B2B交易交易所的意图。研究结果还证实，外部，信念，环境和控制因素驱动着人们对B2B交易交流的态度。结果的含义被突出显示。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号