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African Journal of Marketing Management

中文名称：非洲营销管理杂志》上

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1.A new methodology for suppliers selection and order allocation

机译：供应商选择和订单分配的新方法
- 作者：Kambiz Shahroudi;Hajar Rouydel
- 期刊名称：《African Journal of Marketing Management》 | 2012年第3期
- Supply chainanalytical hierarchy processsupplier evaluationtechnique for order preference by similarity to ideal solution (TOPSIS)multi-objective linear programming (MOLP);
2.Network structure and network effects and consumer interaction in mobile telecommunications among students

机译：学生之间移动通信中的网络结构和网络效应以及消费者互动
- 作者：Fakhraddin Maroofi
- 期刊名称：《African Journal of Marketing Management》 | 2012年第2期
- Network effectssocial networksmobile telecommunicationsquadratic assignment procedure (QAP);
3.Values association and their influence on price and share of orders

机译：价值关联及其对价格和订单份额的影响
- 作者：Fabio Benevite;Giancarlo Medeiros Pereira;Miriam Borchardt;Miguel Afonso Sellitto
- 期刊名称：《African Journal of Marketing Management》 | 2012年第5期
- Value managementpricingindustrial marketing;
4.Analysis of consumer attitudes towards integrated circuit (IC) cards

机译：消费者对集成电路（IC）卡的态度分析
- 作者：Yasuo Ishii;Yuki Higuchi;Kazuhiro Takeyasu
- 期刊名称：《African Journal of Marketing Management》 | 2012年第4期
- Integrated circuit (IC)consumerskey graphelectronic moneyattitudes;
5.Customer relationship management (CRM) in a South African service environment: An exploratory study

机译：南非服务环境中的客户关系管理（CRM）：一项探索性研究
- 作者：Mornay Roberts-Lombard;Leon du Plessis
- 期刊名称：《African Journal of Marketing Management》 | 2012年第4期
- Long-term insurance organizationcustomer relationship management (CRM)customer loyaltytrustcommitmenttwo-way communication and conflict handling;
6.The impact of effective customer relationship management (CRM) on repurchase: A case study of (GOLDEN TULIP) hotel (ACCRA-GHANA)

机译：有效的客户关系管理（CRM）对回购的影响：以（GOLDEN TULIP）酒店（ACCRA-GHANA）为例
- 作者：George K. Amoako;Emmanuel Arthur;Christiana Bandoh;Rachel Kafui Katah
- 期刊名称：《African Journal of Marketing Management》 | 2012年第1期
- Customer relationship managementcustomer loyaltyhospitality industryGhanarepurchase;
7.Modelling telecom customer attrition using logistic regression

机译：使用Logistic回归建模电信客户流失
- 作者：B. E. A. Oghojafor;G. C. Mesike;C. I. Omoera;R. D. Bakare
- 期刊名称：《African Journal of Marketing Management》 | 2012年第3期
- Teledensitycustomers’ retentiontelecomsocio-economic factors;
8.A study on time series data mining based on the concepts and principles of Chinese I-Ching

机译：基于中文易经的概念和原理的时间序列数据挖掘研究
- 作者：Shu-Chuan Chen;Chi-Ming Tsou
- 期刊名称：《African Journal of Marketing Management》 | 2012年第1期
- Time seriesdata miningChinese I-Ching;
9.Service quality, satisfaction, perceived value and loyalty among customers in commercial banking in Nakuru Municipality, Kenya

机译：肯尼亚纳库鲁市商业银行客户的服务质量，满意度，感知价值和忠诚度
- 作者：Daniel Onwonga Auka
- 期刊名称：《African Journal of Marketing Management》 | 2012年第5期
- Service qualitysatisfactionperceived valuecustomer loyaltycommercial banking;
10.Beyond market orientation: An operationalisation of stakeholder orientation in higher education

机译：超越市场导向：高等教育中利益相关方导向的运作
- 作者：Deogratias BUGANDWA MUNGU AKONKWA
- 期刊名称：《African Journal of Marketing Management》 | 2013年第3期
- Higher educationstakeholder orientationcollaborationcompetitionresponsivenessinter-functional coordination;
11.Function of projective techniques in improving brand personality

机译：投射技术在改善品牌个性中的作用
- 作者：Makarand Upadhyaya
- 期刊名称：《African Journal of Marketing Management》 | 2013年第1期
- Brand personality enhancementsources of brand personalitybrand personality dimensionsSWOCC scale;
12.How Lorestans stone exporters can play an international role in the world market?

机译：洛雷坦石出口商如何在世界市场上发挥国际作用？
- 作者：Shirzad Farhikhteh;Fatemeh Farhikhteh;Jaffar Sajadi;Firooz Baharvand
- 期刊名称：《African Journal of Marketing Management》 | 2013年第3期
- Corporationstone producer enterprisesthe global marketdecorative stonesthe key success factorsexportinternational marketing;
13.The recruitment market practices of travel agencies in the Gauteng province of South Africa: What is the status quo?

机译：南非豪登省旅行社的招聘市场惯例：现状是什么？
- 作者：Mornay Roberts-Lombard
- 期刊名称：《African Journal of Marketing Management》 | 2013年第1期
- Recruitmentrecruitment markettravel agencytravel agentemployee;
14.A hybrid method for improving forecasting accuracy utilizing genetic algorithm and its application to J-REIT (office type) stock market price data

机译：利用遗传算法提高预测准确性的混合方法及其在J-REIT（办公室型）股票市场价格数据中的应用
- 作者：Yasuo Ishii;Keiko Nagata;Kazuhiro Takeyasu
- 期刊名称：《African Journal of Marketing Management》 | 2013年第2期
- Minimum varianceexponential smoothing methodforecastingtrendgenetic algorithm;
15.Evaluation of customer satisfaction with services of a micro-finance institution: Empirical evidence from Women Association for Social and Economic Gain customers in Togo

机译：评估客户对小额信贷机构服务的满意度：多哥妇女社会和经济增长协会的经验证据
- 作者：Eddy BALEMBA Kanyurhi
- 期刊名称：《African Journal of Marketing Management》 | 2013年第2期
- Microfinance customers’ satisfaction dimensionscustomer satisfaction Indexcustomer’ characteristics influenceWAGESTogo;
16.Impact of service marketing on healthcare management in Nigeria

机译：服务营销对尼日利亚医疗保健管理的影响
- 作者：Adedeji Elijah Adeyinka
- 期刊名称：《African Journal of Marketing Management》 | 2014年第7期
- Health caremarketingmanagementpatientsmedical services;
17.Millenium development goals and combating agricultural child labour in Nigeria

机译：尼日利亚的千年发展目标与打击农业童工现象
- 作者：Ben-Chendo G.N. J.I.;Lemchi F.O.;Nwosu N.C. Ehirim
- 期刊名称：《African Journal of Marketing Management》 | 2014年第6期
- Child labouragriculturecombatingdevelopment;
18.Information technology in Indian retailing, issues and challenges (A case study on the rise and fall of Subhiksha Retail Chains)

机译：印度零售业中的信息技术，问题和挑战（以苏比克沙零售连锁店的兴衰为例）
- 作者：Ponduri S. B. V. Sailaja
- 期刊名称：《African Journal of Marketing Management》 | 2014年第3期
- Retail sectorinformation systemspoint of saleSAPenterprise resource planning (ERP);
19.Patients perception of reputation and image - Private and public hospitals

机译：患者对声誉和形象的感知-私立和公立医院
- 作者：Songul Cinaroglu
- 期刊名称：《African Journal of Marketing Management》 | 2014年第2期
- Corporate reputationcorporate imageprivate hospitalpublic hospital;
20.Physical architecture and customer patronage of banks in Nigeria: An empirical study

机译：尼日利亚银行的物理架构和客户支持：一项实证研究
- 作者：Kenneth C. Adiele;Bright .C. Opara
- 期刊名称：《African Journal of Marketing Management》 | 2014年第8期
- Spatial layoutfunctionality and retail bank patronage;
21.Perception of non Muslim clients about Islamic banking in Bangladesh

机译：对孟加拉国非穆斯林客户对伊斯兰银行业务的看法
- 作者：Shahriar Parvez
- 期刊名称：《African Journal of Marketing Management》 | 2014年第7期
- Islamic banksIslamic lawnon-Muslim clientinvestment opportunity utilizationfinancial stability;
22.Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya

机译：时装行销：肯尼亚纳库鲁制衣微型和小型企业的策略
- 作者：Lydia N. Kinuthia;Keren G. Mburugu;MilcahMulu-Mutuku
- 期刊名称：《African Journal of Marketing Management》 | 2014年第5期
- Garment-makingmicro and small enterprisesmarketing strategies;
23.The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment

机译：情商对沟通效率的影响：关注策略一致性
- 作者：Hassan Jorfi;Saeid Jorfi;Hashim Fauzy;Bin Yaccob;Khalil Md Nor
- 期刊名称：《African Journal of Marketing Management》 | 2014年第6期
- Emotional intelligencecommunications effectivenessstrategic alignmentdemographic factors;
24.Finding the impact of foreign debt servicing on per capita income growth rate: A case study of Pakistan

机译：发现还本付息对人均收入增长率的影响：以巴基斯坦为例
- 作者：Atif Khan Jadoon;Syeda Azra Batool;Tahir Mehmood
- 期刊名称：《African Journal of Marketing Management》 | 2014年第4期
- Per capita incomegrowth ratedebtdebt servicingARDL and co –integration;
25.The role of Agricultural market reform in enhancing farmers income in Nigeria

机译：农业市场改革在尼日利亚增加农民收入中的作用
- 作者：Nwauwa Linus Onyeka Ezealaji;Kemisola O. Adenegan
- 期刊名称：《African Journal of Marketing Management》 | 2014年第3期
- Agricultural marketing systemsmarket reformsfarmers and Nigeria;
26.Brand preference and buying decision A study with reference to organized Indian edible oil brands

机译：品牌偏好和购买决策一项针对印度有组织食用油品牌的研究
- 作者：M. P. Shiva Kumar
- 期刊名称：《African Journal of Marketing Management》 | 2014年第2期
- Brand imagebrand preferenceedible oils;
27.Sensitivity of Cameronian consumers to brands: An application in body lotions

机译：喀麦隆消费者对品牌的敏感性：在润肤露中的应用
- 作者：B. N. Ngono Eteme Melingui;V. Tsapi
- 期刊名称：《African Journal of Marketing Management》 | 2014年第1期
- Sensitivity to brandsconsumer behaviourperceived riskperceived differences between the brandsenduring involvement;
28.Comprehending rural market environment

机译：理解农村市场环境
- 作者：Savanam Chandra Sekhar;R. Padmaja
- 期刊名称：《African Journal of Marketing Management》 | 2014年第8期
- Expenditurehinterlandincomemammothvillages;
29.Globalization, technology transformation and economic growth (A case study of Pakistan)

机译：全球化，技术改造与经济增长（以巴基斯坦为例）
- 作者：Bushra Mushtaq;Syeda Azra Batool;Muhammad Afzal
- 期刊名称：《African Journal of Marketing Management》 | 2014年第5期
- Technology transmissionLiberalizationRampD SpilloversForeign direct investment (FDI);
30.Factors influencing consumers preference for local rice in Nigeria

机译：影响尼日利亚消费者对本地大米的偏好的因素
- 作者：Olorunfemi Ogundele
- 期刊名称：《African Journal of Marketing Management》 | 2014年第4期
- Factors influencingsocio-economiclocal riceNigeria;
31.A review and analysis of the role of integrated marketing communication message typology in the development of communication strategies

机译：整合营销传播信息类型学在传播策略发展中的作用的回顾与分析
- 作者：Mudzanani Takalani
- 期刊名称：《African Journal of Marketing Management》 | 2015年第8期
- IMC message typologymarketing communication toolsproduct messagesplanned messagesunplanned messagesservice messagescommunication strategy;
32.Extent of application of marketing mix strategy by small and micro scale enterprises in Osun State, Nigeria

机译：尼日利亚奥孙州小型和微型企业应用营销组合策略的程度
- 作者：Abasilim Angela Nneka
- 期刊名称：《African Journal of Marketing Management》 | 2015年第2期
- Applicationmarketing mixextentstrategysmall and micro scale enterprises;
33.Determinants of sales force technology adoption among insurance sales agents in Kenya

机译：肯尼亚保险销售代理商中采用销售力量技术的决定因素
- 作者：Lagat C. K.;Ndegwa H. W.;Bonuke R.
- 期刊名称：《African Journal of Marketing Management》 | 2015年第1期
- Sales forceself-efficacytechnologyadoption;
34.The emergence of mobile communication in sub-Saharan Africa: Descriptive analysis of Cameroonian mobile consumers reactions and conditions of acceptance of advertising SMSs

机译：撒哈拉以南非洲地区移动通信的兴起：对喀麦隆移动消费者的反应和接受广告短信的条件的描述性分析
- 作者：KUETE Collins;GHOM NJOYA Fatimatou
- 期刊名称：《African Journal of Marketing Management》 | 2015年第7期
- Mobile marketingadvertising SMSsintrusivenessconsumer’s reactionsconditions of acceptanceprivacybehavioral control;
35.Understanding the effect of last name on acquisition timing in China

机译：了解姓氏对中国收购时机的影响
- 作者：Xi Chen;Guoli Yang
- 期刊名称：《African Journal of Marketing Management》 | 2015年第4期
- The last name effectacquisition timingconsumer behaviorculture;
36.Impact of different facets of product involvement and consideration set on teens family purchase decision making: A multivariate analysis

机译：产品参与和考虑因素的不同方面对青少年家庭购买决策的影响：多变量分析
- 作者：Debasis Bhattacharya;Dipak Saha
- 期刊名称：《African Journal of Marketing Management》 | 2015年第3期
- Brand loyaltyproduct involvementIndian teensbrand influence score;
37.Customer base management in a prepaid mobile market: Usage risk and usage opportunity model

机译：预付费移动市场中的客户群管理：使用风险和使用机会模型
- 作者：Adeolu O. Dairo
- 期刊名称：《African Journal of Marketing Management》 | 2015年第3期
- UR/UOusage opportunityusage riskprepaidpotential revenuemulti-simming;
38.Factors explaining the adoption of mobile marketing in Cameroon: Exploratory study on the use of SMS as method of transmission of social information

机译：解释在喀麦隆采用移动营销的因素：使用SMS作为社会信息传输方法的探索性研究
- 作者：MBIADJO FANDIO Faustine Mimosette;DJEUMENE Paul
- 期刊名称：《African Journal of Marketing Management》 | 2015年第2期
- Mobile marketingsocial SMSadoption of mobile marketingadvocated of social issues;
39.Analysis of the impact of the economic credits on the inflation and economic growth in Togo

机译：经济信贷对多哥的通货膨胀和经济增长的影响分析
- 作者：Kuawo-Assan JOHNSON
- 期刊名称：《African Journal of Marketing Management》 | 2015年第6期
- Economic CreditsInflationEconomic GrowthTogo;
40.Does corporate reputation affect brand preference? Application to the soft drinks industry in Egypt

机译：企业声誉会影响品牌偏好吗？应用于埃及的软饮料行业
- 作者：Zayed Aly Mahmoud;Hamed Shamma
- 期刊名称：《African Journal of Marketing Management》 | 2015年第1期
- Corporate reputationcorporate reputation managementbrand preferencestakeholderssoft drinks industry;
41.A synthesis of the impact of the ever evolving information and communication technologies on the economic development of Togo

机译：综合不断发展的信息和通信技术对多哥经济发展的影响
- 作者：Kossi AYENAGBO
- 期刊名称：《African Journal of Marketing Management》 | 2015年第5期
- ICTEconomic developmentshiftproductionnetworkTogo;
42.Impact of the business services for farmers organizations (ESOP) contract farming model on paddy producers well-being in Dangbo District of Benin

机译：贝宁当泊区农民组织商业服务合同种植模式对稻米生产者福祉的影响
- 作者：Barthelemy G. Honfoga;Rodrigue S. Kaki;Anselme A. Adegbidi;Anick A. Kemonou Davo
- 期刊名称：《African Journal of Marketing Management》 | 2016年第4期
- Impactcontract farmingESOP modelnet incomefood securitypaddy rice;
43.Marketing of Jews mallow in Agbedranfo local area in the Southwest of Benin

机译：贝宁西南部Agbedranfo地区的犹太人锦葵营销
- 作者：Patrice Ygué Adegbola;Christelle Marie Komlan-Ahihou;Anselme Adegbidi;Sounkoura Adetonah;Ousmane Coulibaly;Guy-Apollinaire Mensah;Cocou Muriel Dorian Montcho
- 期刊名称：《African Journal of Marketing Management》 | 2016年第3期
- Jew’s mallowmarketingprofitabilitySCP paradigmmargin;
44.Evaluating the use of internet as a medium for marketing and advertising messages in Nigeria

机译：评估在尼日利亚使用互联网作为营销和广告信息的媒介
- 作者：Olanrewaju Olugbenga Akinola;Deborah Olukemi Okunade
- 期刊名称：《African Journal of Marketing Management》 | 2016年第2期
- InternetMarketingAdvertisingMediumInformation and Communication Technology (ICT)PromotionsMarketing MixMarketing StrategyNigeria;
45.Determinants of growth in the banking industry in Kenya

机译：肯尼亚银行业增长的决定因素
- 作者：Wangira Fleria Akotch;Justus M Munyoki
- 期刊名称：《African Journal of Marketing Management》 | 2016年第1期
- Growthprofitabilityproduct developmentmarket penetrationinnovationtechnology;
46.Processing of local agricultural products to meet urban demand: Lessons from soybean cheese consumption analysis in Southern Benin

机译：加工满足当地需求的当地农产品：贝宁南部大豆奶酪消费量分析的经验教训
- 作者：Smith A. R. Dossou;Augustin K. N. Aoudji;Anselme Adégbidi
- 期刊名称：《African Journal of Marketing Management》 | 2017年第8期
- Market accesswomen entrepreneurshipconsumer expectationssoybean cheeseBenin;
47.Production and marketing of Camel Milk in Eastern Ethiopia

机译：埃塞俄比亚东部的骆驼奶的生产和销售
- 作者：Bedilu Demissie;Hussien H. Komicha;Adem Kedir
- 期刊名称：《African Journal of Marketing Management》 | 2017年第7期
- Camel milkagro-pastoralfermented milklactation period;
48.Determinants and outcome of customer satisfaction at the commercial bank of Ethiopia: Evidence from Addis Ababa

机译：埃塞俄比亚商业银行客户满意度的决定因素和结果：来自亚的斯亚贝巴的证据
- 作者：Kebede Teshale Shode
- 期刊名称：《African Journal of Marketing Management》 | 2017年第7期
- Service qualityservice featurescomplain handlingcustomer satisfactioncustomer loyalty;
49.Levels and factors of brand loyalty towards beer brands: The case of a developing country perspective, Ethiopia

机译：品牌对啤酒品牌忠诚度的水平和因素：以埃塞俄比亚的发展中国家为例
- 作者：Mulugeta Negash;Tesfaye Gedion;Asnake Tsegay
- 期刊名称：《African Journal of Marketing Management》 | 2017年第5期
- Beveragebrandcustomerloyaltymodelsatisfaction;
50.Marketing practices and challenges of Mung Bean in Ethiopia Amhara Regional State: North Shewa Zone in focus

机译：埃塞俄比亚阿姆哈拉州的绿豆营销实践和挑战：北谢瓦地区
- 作者：Mohammed Ahmed;Muhammed Siraj;Said Mohammed
- 期刊名称：《African Journal of Marketing Management》 | 2017年第4期
- Commodity marketEthiopia commodity exchangeMung Bean;
51.Ethiopia commodity exchange: Marketing prospects and challenges in focus

机译：埃塞俄比亚商品交易所：市场前景和重点挑战
- 作者：Mohammed Ahmed
- 期刊名称：《African Journal of Marketing Management》 | 2017年第3期
- Commodity exchangemarket opportunitiesECX;
52.The effect of Guanxi orientation on boundary spanners behavior and subsequent influence on inter-firm relationship quality

机译：关系定向对边界扳手行为的影响及其对公司间关系质量的影响
- 作者：PAN Xuan;ZANG Shuwei
- 期刊名称：《African Journal of Marketing Management》 | 2017年第8期
- Guanxi orientationboundary spanner behaviorsinter-firms relationship quality;
53.Sustainable marketing at Safaricom Limited: The power of a good strategy

机译：Safaricom Limited的可持续营销：好的策略的力量
- 作者：Paul Mpuga
- 期刊名称：《African Journal of Marketing Management》 | 2017年第6期
- Brandcompetitive advantagedifferentiationmarketing strategysustainability;
54.The determining factors of broadband use in Africa: inhibitors and enablers of the use of mobile broadband

机译：非洲宽带使用的决定性因素：移动宽带使用的阻碍和推动因素
- 作者：Tounwende Alain SAWADOGO
- 期刊名称：《African Journal of Marketing Management》 | 2017年第6期
- Mobile-broadband usageTAMSub-Saharan Africastructural equation;
55.Market supply determinants of lowland bamboo culms: The case of Homosha district, Northwestern Ethiopia

机译：低地竹秆的市场供应决定因素：以埃塞俄比亚西北部的霍莫沙地区为例
- 作者：Fayera Bakala;Tsegaye Bekele;Teshale Woldeamanuel
- 期刊名称：《African Journal of Marketing Management》 | 2017年第4期
- Bamboo bundlesdeterminantsharvestersmarketing linkages;
56.Analysing the moderating effect of customer loyalty on long run repurchase intentions

机译：分析客户忠诚度对长期回购意图的调节作用
- 作者：John Olotewo
- 期刊名称：《African Journal of Marketing Management》 | 2017年第3期
- Customer loyaltylong run repurchase intentionsbrandsservice qualitycustomer satisfaction;
57.Actors, distribution circuits and marketing of fish on Bandama River (Cte dIvoire)

机译：班达玛河（科特迪瓦）的演员，发行回路和鱼市场
- 作者：Kien Kouassi Brahiman;Vanga Adja Ferdinand;Aboua Benié Rose Danielle;Kouamelan Essetchi Paul
- 期刊名称：《African Journal of Marketing Management》 | 2017年第2期
- Fish wholesalerscommercialisationartisanal fishingfish productsBandama RiverIvory Coast;
58.Livestock marketing: Local belief and clan conflicts in focus

机译：畜牧营销：关注当地信仰和宗族冲突
- 作者：Hussien Yimam;Mohammed Ahmed;Said Mohammed
- 期刊名称：《African Journal of Marketing Management》 | 2017年第1期
- Clan ConflictLocal beliefLivestockMarketing;
59.Factors influencing consumers choice of street-foods and fast-foods in China

机译：影响中国消费者选择街头食品和快餐的因素
- 作者：Haimanot B. Atinkut;Yan Tingwu;Bekele Gebisa;Shengze Qin;Kidane Assefa;Biruk Yazie;Taye Melese;Solomon Tadesse;Tadie Mirie
- 期刊名称：《African Journal of Marketing Management》 | 2018年第4期
- Street foodrisksobesityfast-foodoverweighthealth risksvendorsconsumersChina;
60.Value congruence of manufacturer: Distributor guanxi orientation and manufacturers relationship specific investments

机译：制造商的价值一致性：分销商关系定位和制造商关系特定投资
- 作者：PAN Xuan;ZANG Shuwei
- 期刊名称：《African Journal of Marketing Management》 | 2018年第2期
- Value congruenceGuanxi orientationrelationship specific investments (RSIs)dyadic data analysis;
61.Impact of brand elements on brand equity: An applied study on Jordanian Corporations

机译：品牌要素对品牌资产的影响：约旦公司的应用研究
- 作者：Muhammad S. Alnsour;Muath Labib Subbah
- 期刊名称：《African Journal of Marketing Management》 | 2018年第3期
- Brand elementsbrand equityJordanCorporationslocal brands;
62.The perceptions of people about family planning: The social marketing experience in Ethiopia

机译：人们对计划生育的看法：埃塞俄比亚的社会营销经验
- 作者：Demeke Afework
- 期刊名称：《African Journal of Marketing Management》 | 2018年第1期
- Social marketingfamily planningsocial marketing mix elements;
63.Assessing food attributes and marketing services of private restaurants on the campus of University of Abomey-Calavi, Benin

机译：在贝宁的阿波美卡拉维大学校园内评估私人餐厅的食品属性和营销服务
- 作者：Barthelemy G. Honfoga;Jeremie S. Ohanete;Charles D. Tevi;Christelle O. A. Sedegnan;Max-Regis Ogounchi
- 期刊名称：《African Journal of Marketing Management》 | 2019年第2期
- Food demandfood attributesmarketing servicesprivate restaurantsstudentsBenin;
64.Customers satisfaction and brand loyalty at McDonalds Maroc

机译：麦当劳Maroc的客户满意度和品牌忠诚度
- 作者：Aymar Raduzzi;Joseph Eric Massey
- 期刊名称：《African Journal of Marketing Management》 | 2019年第3期
- McDonald’scustomer satisfactionbrand loyaltyfast foodMoroccoAfrica;
65.The determinants and key challenges of financial inclusion in Niger: the case of Orange Money

机译：尼日尔金融包容性的决定因素和关键挑战：Orange Money案
- 作者：Alain Sawadogo
- 期刊名称：《African Journal of Marketing Management》 | 2019年第1期
- Financial inclusionmobile paymentICT adoptionUTAUTAfrica;
66.Factors that influence participation in markets through collective action among smallholder maize farmers in Masindi district, Uganda

机译：乌干达马辛迪区小农户通过集体行动影响市场参与的因素
- 作者：Fred Ssajakambwe;Gabriel Elepu;Peter. N Walekhwa;Robert Mulebeke
- 期刊名称：《African Journal of Marketing Management》 | 2019年第5期
- Market participationsmallholder maize farmerscollective action;
67.Satisfaction and retention strategies for Nigerian Generation Y customers

机译：尼日利亚Y世代客户的满意度和保留策略
- 作者：Edmund Ehichioya Otaigbe;Christopher Beehner
- 期刊名称：《African Journal of Marketing Management》 | 2019年第4期
- Generation Ycustomer satisfactionloyaltyretentionengagementmillennial;
68.Brand management in a transforming economy: An examination of the South African petroleum industry

机译：转型经济中的品牌管理：对南非石油行业的考察
- 作者：Darlington Onojaefe;Andy Bytheway
- 期刊名称：《African Journal of Marketing Management》 | 2010年第3期
- Brand managementpetroleum marketingblack economic empowerment and petroleum industry;
69.A study of the impact of orthodox Christians fasting on demand for biscuits in Ethiopia

机译：对东正教徒禁食对埃塞俄比亚饼干需求的影响的研究
- 作者：Rakesh Belwal;Yifru Tafesse
- 期刊名称：《African Journal of Marketing Management》 | 2010年第3期
- Consumer behaviorOrthodox ChristiansreligionfastingbiscuitsmarketingEthiopia;
70.An investigation of the global economic and financial crisis: A review

机译：全球经济和金融危机调查：回顾
- 作者：Akhilesh Chandra Prabhakar
- 期刊名称：《African Journal of Marketing Management》 | 2010年第3期
- Global economicfinancial crisisworld bankworld economy;
71.The influence of predictors on travel web site adoption among Malaysian travellers

机译：预测因素对马来西亚旅行者中旅行网站采用的影响
- 作者：Norzalita Abd Aziz Ghazali Musa;Ainin Sulaiman
- 期刊名称：《African Journal of Marketing Management》 | 2010年第6期
- Social factorweb site effectiveness characteristicsintention to useInternet self-efficacy;
72.Emerging issues and strategies to enhance M-banking services

机译：新兴问题和战略，以增强移动银行服务
- 作者：R. K. Uppal
- 期刊名称：《African Journal of Marketing Management》 | 2010年第2期
- Extent of mobile bankingstrategies to enhance M-banking services;
73.Content analysis of selected television commercials to children in Lagos State Nigeria

机译：尼日利亚拉各斯州精选给儿童的电视广告内容分析
- 作者：R. A. Gbadeyan
- 期刊名称：《African Journal of Marketing Management》 | 2010年第5期
- Commercial messagesdisclaimerspeer groupchildren’s reactiontelevision product or service;
74.Market-focused strategic flexibility among Nigerian banks

机译：尼日利亚银行以市场为中心的战略灵活性
- 作者：Olalekan Asikhia
- 期刊名称：《African Journal of Marketing Management》 | 2010年第2期
- Market focused strategic flexibilitymarket orientationcompetitive intensitydemand uncertaintytechnological uncertaintybankssales growth;
75.Towards a successful customer relationship management: A conceptual framework

机译：迈向成功的客户关系管理：概念框架
- 作者：Benjamin Appiah - Kubi;Andrews Kingsley Doku
- 期刊名称：《African Journal of Marketing Management》 | 2010年第3期
- Customer relationship managementstrategycapabilitycustomer retentionresourcespyramid;
76.Market orientation and new product performance: The mediating role of product advantage

机译：市场定位和新产品性能：产品优势的中介作用
- 作者：Azaze-Azizi Abdul Adis;Evelyn Jublee
- 期刊名称：《African Journal of Marketing Management》 | 2010年第5期
- Market orientationproduct advantagenew product performanceproperty industry;
77.Foreign exchange reserves in India and China

机译：印度和中国的外汇储备
- 作者：P. Arunachalam
- 期刊名称：《African Journal of Marketing Management》 | 2010年第4期
- People’s bank of Chinareserve bank of Indiaforeign exchange reserveinternational exchange reservegoldcurrency assets;
78.Organizational marketing planning by management educated managers

机译：受过管理培训的经理进行的组织营销计划
- 作者：Nasser Fegh-hi Farahmand
- 期刊名称：《African Journal of Marketing Management》 | 2011年第8期
- Organizational marketing planning (OMP)management educated managers (MEM)marketing strategies and plans (MSP);
79.Testing weak form market efficiency of Indian capital market: A case of national stock exchange (NSE) and Bombay stock exchange (BSE)

机译：测试印度资本市场的弱势市场效率：以国家证券交易所（NSE）和孟买证券交易所（BSE）为例
- 作者：A. Q. Khan;Sana Ikram;Mariyam Mehtab
- 期刊名称：《African Journal of Marketing Management》 | 2011年第6期
- Market efficiencyefficient market hypothesis (EMH)Bombay stock exchange (BSE)national stock exchange (NSE)runs test;
80.The word of mouth communication and management services

机译：口碑传播与管理服务
- 作者：Braga;Claudomilson Fernandes;Nascimento;Adriane Geralda do;Pereira;Luciano Alves
- 期刊名称：《African Journal of Marketing Management》 | 2011年第4期
- Word of mouth communicationsatisfactionservices;
81.The impact of technology on competitive marketing by banks: A case study approach

机译：技术对银行竞争性营销的影响：案例研究
- 作者：Reginald Masocha;Norman Chiliya;Stanislous Zindiye
- 期刊名称：《African Journal of Marketing Management》 | 2011年第3期
- Technological marketingheightened competitione-bankingservice delivery;
82.Established correlation between marketing skills of ethnic SME owners and business failure

机译：建立了中小型企业主的营销技巧与企业倒闭之间的相关性
- 作者：van Scheers Louise
- 期刊名称：《African Journal of Marketing Management》 | 2011年第12期
- Ethnic SME ownersmarketing and managerial skillsmarketing training needsentrepreneurshipSouth Africa ethnic entrepreneurleadership;
83.Effective marketing strategies and the Nigerian construction professionals

机译：有效的营销策略和尼日利亚建筑专业人士
- 作者：Grace K. Ojo
- 期刊名称：《African Journal of Marketing Management》 | 2011年第12期
- Constructionmarketingprofessionalstrategy;
84.An empirical competitive strategy on Taiwanese business

机译：台湾企业的经验性竞争策略
- 作者：Tina C. Chiao;Chin-Chuan Chen
- 期刊名称：《African Journal of Marketing Management》 | 2011年第11期
- Economic miraclebusiness areascompetitive strategysurvey;
85.Psychographic measure of service quality of fastfood chain in Davao city

机译：达沃市快餐连锁店服务质量的心理测量
- 作者：Adrian M. Tamayo
- 期刊名称：《African Journal of Marketing Management》 | 2011年第9期
- Service qualityfactor analysisordinal regression;
86.Factors critical to the success of small-medium sized business marketing: A view from the tourism industry in Saudi Arabia

机译：中小型企业营销成功的关键因素：沙特阿拉伯旅游业的看法
- 作者：Muhammad Asad Sadi;Qamar Iftikhar
- 期刊名称：《African Journal of Marketing Management》 | 2011年第9期
- Marketingsmall-medium sized enterprisestourism industrySaudi Arabia;
87.Quality of human resources as a key factor of success in tourism market-survey conducted in hotels in Novi Sad

机译：人力资源质量是在诺维萨德的酒店进行的旅游市场调查成功的关键因素
- 作者：amara Gaji?;Nina Durica;Dragica Tomi?
- 期刊名称：《African Journal of Marketing Management》 | 2011年第7期
- Novi Sadqualityemploymenttourismhotels;
88.Strategy risk research on Chinese aviation market: Based on Analytic Network Process (ANP) and the Fuzzy assessment method

机译：中国航空市场战略风险研究：基于分析网络过程（ANP）和模糊评估方法
- 作者：Wang Yong
- 期刊名称：《African Journal of Marketing Management》 | 2011年第3期
- Strategy riskANPtriangular fuzzy numbersairlines marketrisk assessment;
89.The impact of road accessibility of rural villages on recognition of poverty reduction opportunities

机译：农村公路通达对减贫机会的认识的影响
- 作者：Edith Kwigizile;Jaffu Chilongola;John Msuya
- 期刊名称：《African Journal of Marketing Management》 | 2011年第2期
- Povertyaccessibilityrural developmentopportunitiesinfrastructure;
90.Fostering and developing the industry cluster vigorously in China in order to improve the technology-innovative capability of enterprises

机译：大力培育和发展中国的产业集群，以提高企业的技术创新能力
- 作者：Wang Zhi-Xin;Liang Cui
- 期刊名称：《African Journal of Marketing Management》 | 2011年第11期
- Industry clustertechnology-innovative for SMEseconomies of scaleeconomy of scope;
91.The relationship between customer focused service and customer satisfaction in the Nigerian insurance industry

机译：尼日利亚保险业以客户为中心的服务与客户满意度之间的关系
- 作者：Olowokudejo F. F.;Adeleke I. A.
- 期刊名称：《African Journal of Marketing Management》 | 2011年第11期
- Customer focused servicescustomer satisfactionorganizational characteristicsinsurance industry;
92.Evaluating web marketing of luxury lodges inSouth Africa

机译：评估南非豪华旅馆的网络营销
- 作者：Corne Meintjes;Ilse Niemann-Struweg;Danie Petzer
- 期刊名称：《African Journal of Marketing Management》 | 2011年第9期
- Websitesluxury lodgesevaluation criteriamarketing;
93.A conceptual framework proposition for customer loyalty in the short-term insurance industry - A South African perspective

机译：短期保险业中客户忠诚度的概念框架主张-南非的观点
- 作者：Lauren Strachan;Mornay Roberts-Lombard
- 期刊名称：《African Journal of Marketing Management》 | 2011年第8期
- Short-term insurance organisationcustomer relationship managementcustomer loyaltytrustcommitmenttwo-way communicationconflict handling;
94.Producing innovation: Comments on Lee and Yu (2010)

机译：产生创新：评论李和于（2010）
- 作者：Manuel Au-Yong Oliveira;Jo?o José Pinto Ferreira
- 期刊名称：《African Journal of Marketing Management》 | 2011年第3期
95.Macroeconomic dynamics and financial crisis in Nigeria

机译：尼日利亚的宏观经济动态和金融危机
- 作者：Olowe;Olusegun
- 期刊名称：《African Journal of Marketing Management》 | 2011年第10期
- Macroeconomicfinancial crisiseconometricsdevelopmentdynamics;
96.Unorganised manufacturing industries in India: A regional perspective

机译：印度的无组织制造业：区域视角
- 作者：Dilip Saikia
- 期刊名称：《African Journal of Marketing Management》 | 2011年第8期
- Industrial locationregional developmentunorganised manufacturing;
97.An empirical assessment of the relationship between organizational culture and contemporary marketing practices in organizations in Khyber Pakhtunkhwa, Pakistan

机译：巴基斯坦开伯尔-普赫图赫瓦省组织文化与组织中当代营销实践之间关系的实证评估
- 作者：Bakhtiar Khan;Sher Kamal;Jamshed Raza;Shakeel Ahmad
- 期刊名称：《African Journal of Marketing Management》 | 2011年第7期
- National cultureorganizational culturecontemporary marketing practices;
98.Gender differences in organizational strategy execution: A comparative study between female and male managers in obstacle management

机译：组织战略执行中的性别差异：障碍管理中男女经理的比较研究
- 作者：Ayandé Alpha;Sabourin Vincent
- 期刊名称：《African Journal of Marketing Management》 | 2011年第7期
- Genderstrategymanagementorganizationwomenleadershipstrategy executionbusiness.s;
99.International marketing planning and research practices of agribusiness firms in Zimbabwe

机译：津巴布韦农业综合企业的国际营销计划和研究实践
- 作者：Gabriel O. Ogunmokun;Tafadzwa E. L. Nyanzunda
- 期刊名称：《African Journal of Marketing Management》 | 2011年第5期
- Agribusinessagricultureexportinginternational marketingmarket entrymotivationplanningresearchstrategyZimbabwe;
100.Lack of peripheral vision How Starbucks failed in Israel

机译：缺乏外围视野星巴克如何在以色列失败
- 作者：Avner Barnea
- 期刊名称：《African Journal of Marketing Management》 | 2011年第4期
- Competitive intelligencemarketing intelligenceperipheral visionpredictable surpriseIsrael;

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