• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>African Journal of Marketing Management >Customers satisfaction and brand loyalty at McDonalds Maroc
【24h】

Customers satisfaction and brand loyalty at McDonalds Maroc

机译：麦当劳Maroc的客户满意度和品牌忠诚度

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Customer satisfaction is paramount to businesses success. It has been researched in business and marketing since the 1970s. If customer satisfaction is achieved brand loyalty often results. Because of that, brand loyalty has also been heavily researched in the last few decades. The purpose of the current research was to determine the drivers of customer satisfaction and brand loyalty, as well as examining the relationship between the two. Our investigation examined the effects on the marketing mix (the 7 Ps, including price, promotion, place, etc.) on customer satisfaction and brand loyalty at McDonald’s restaurants in Morocco. A quantitative method was used in the study, with a survey research design. The results of the study indicate that the marketing mix does indeed influence customer satisfaction and brand loyalty. Implications of the findings are beneficial for both scholars and practitioners of marketing and business.
机译：客户满意度对于企业成功至关重要。自1970年代以来，一直在商业和营销领域进行研究。如果实现了客户满意度，通常会产生品牌忠诚度。因此，在过去的几十年中，对品牌忠诚度也进行了大量研究。当前研究的目的是确定客户满意度和品牌忠诚度的驱动力，并研究两者之间的关系。我们的调查研究了摩洛哥麦当劳餐厅的营销组合（包括价格，促销，位置等7个P）对客户满意度和品牌忠诚度的影响。本研究采用定量方法，并采用调查研究设计。研究结果表明，营销组合确实会影响客户满意度和品牌忠诚度。研究结果的含义对市场营销和商业的学者和实践者都是有益的。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号