• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>African Journal of Marketing Management >How Lorestans stone exporters can play an international role in the world market?
【24h】

How Lorestans stone exporters can play an international role in the world market?

机译：洛雷坦石出口商如何在世界市场上发挥国际作用？

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This study examined how Lorestans` decorative stone exporters can play an international role in the world market. The study is a field study and the population consists of all of the Lorestan`s stone firms. Lorestan is one of the biggest stone exporter provinces of Iran. For this reason, a simple random sampling technique was used to select the respondents surveyed for this study, a total of 101 questionnaires were administered to respondents chosen from about all 130 of the province stone firm managers and their vice presidents; statistical tools were used to test the hypothesis such as: T student (to determine whether there was a significant difference between the average of the population and that of the sample) and Chi square (to review the lack of significant differences between the observed frequency and expected frequency of tests). To gather information, library resources, questionnaires and interviews were used. To test research questions, six hypotheses with a conceptual model were designed to examine the relationship between the key success factors and the exports of the stone firms. Assumptions in the study, all with 95% confidence were accepted. The findings indicated that there was a significant positive relationship between KSFs and successful market entry. The study also showed that services and distribution channels had respectively the most and the least effects on successful market entry for Lorestan`s firms producing decorative stones.
机译：这项研究研究了Lorestans装饰石材出口商如何在世界市场上发挥国际作用。该研究是一项现场研究，其人口包括所有Lorestan的石材公司。洛尔斯坦是伊朗最大的石材出口省份之一。因此，使用一种简单的随机抽样技术来选择本次调查的受访者，对从全部130个省石材公司经理和他们的副总裁中选出的受访者进行了总计101份问卷调查。统计工具用于检验该假设，例如：T学生（确定总体平均值与样本平均值之间是否存在显着差异）和卡方检验（以查看所观察到的频率与样本之间没有显着差异）预期的测试频率）。为了收集信息，使用了图书馆资源，问卷​​调查和访谈。为了检验研究问题，设计了六个具有概念模型的假设，以检验关键成功因素与石材公司出口之间的关系。研究中的假设均以95％的置信度接受。调查结果表明，KSF与成功进入市场之间存在显着的正相关关系。研究还表明，服务和分销渠道对Lorestan生产装饰石材的公司成功进入市场的影响分别为最大和最小。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号