The baking industry is notoriously conservative, but that doesn't stop suppliers from seeking to drive innovation. According to Keith Graham, marketing manager for Baker Perkins, the key is to make sure that the benefits to the products and processes are clear for cautious end users. "There's a balance to be struck between using automation for the sake of the process and using automation for automation's sake," he says. "We're often fighting conservatism in our customer base. We want to bring them on with technology that they will benefit from, without going too far. If we waited for bakers to demand technology we wouldn't be as far along as we are today."
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