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首页> 外文期刊>Frontiers of business research in China >Individual knowledge sharing behavior in dynamic virtual communities: the perspectives of network effects and status competition
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Individual knowledge sharing behavior in dynamic virtual communities: the perspectives of network effects and status competition

机译：动态虚拟社区中的个人知识共享行为：网络效应和地位竞争的视角

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Purpose: While most literature concerning knowledge sharing examines it as an organizational method for innovation and value creation, this paper considers online knowledge sharing as an individual behavior decision embedded in a virtual community. We attempt to explore which sharing behavior can help individual participants gain a better position in an online community, improving social status, reputation, and other social networking interests. Design/methodology/approach: We collected and measured the knowledge sharing activities and discussion from a Chinese online expertise knowledge network in Business Management Consulting. We tested the mediating effects of the sharing behavior of the major members of the online knowledge network on members' status (network centrality) in different time units (days). Findings: In a dynamic virtual community, the direct result of knowledge sharing behavior is reflected in the individual status position (the degree of node centrality). At the same time, individual knowledge sharing behavior has an "inertia effect": individual prior status (the degree of node centrality) affects current knowledge sharing behavior, while current knowledge sharing behavior affects current status in the knowledge network, forming an inertial circuit between personal behavior and network status. Originality/value: We expound the theory of individual knowledge sharing in the context of an inter-person dynamic virtual community; we provide action "strategies" for individual knowledge sharing behavior choice, for better understanding the nature of individual knowledge behavior, and we also propose and test the "inertia effect" of knowledge sharing behavior and the knowledge network, and demonstrate the theory of network effects from an individual perspective.
机译：目的：尽管大多数有关知识共享的文献都将其视为创新和创造价值的组织方法，但本文将在线知识共享视为嵌入虚拟社区中的个人行为决策。我们试图探索哪种共享行为可以帮助单个参与者在在线社区中获得更好的位置，从而改善社交状态，声誉和其他社交网络兴趣。设计/方法/方法：我们从Business Management Consulting中的中国在线专业知识网络收集并评估了知识共享活动和讨论。我们测试了不同时间单位（天）中在线知识网络主要成员的共享行为对成员状态（网络中心性）的中介作用。发现：在动态虚拟社区中，知识共享行为的直接结果反映在个人状态位置（节点中心度）上。同时，个体知识共享行为具有“惯性效应”：个体先验状态（节点中心度）影响当前知识共享行为，而当前知识共享行为影响知识网络中的当前状态，在知识网络之间形成惯性回路。个人行为和网络状态。原创性/价值：我们在人际动态虚拟社区的背景下阐述了个人知识共享的理论；我们为个体知识共享行为的选择提供行动“策略”，以更好地理解个体知识行为的性质，并且提出并测试知识共享行为和知识网络的“惯性效应”，并论证网络效应的理论从个人的角度来看。

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