The Psychology of Corporate Social Responsibility: Strategic Implications

LARS MORATIS

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The Psychology of Corporate Social Responsibility: Strategic Implications

机译：企业社会责任心理学：战略意义

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How can organizational leaders deliver a credible corporate social responsibility (CSR) message to an increasingly distrustful and skeptical audience of internal and external stakeholders? The answer may lie in the field of psychology. Consideration of the principles of reciprocity, the halo effect, and costly signaling, as well as the potential value in retooling traditional cause-related marketing efforts, ultimately may lead practitioners to more effectively develop, deploy, and communicate their firm's CSR strategies.

机译：组织领导者如何向越来越多的内部和外部利益相关者不信任和怀疑的受众传达可信的企业社会责任（CSR）信息？答案可能在心理学领域。考虑互惠原则，光环效应和代价高昂的信号，以及在重新设计与传统因果相关的营销手段时的潜在价值，最终可能会导致从业者更有效地制定，部署和传达其公司的CSR策略。

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《Global business and organizational excellence》 |2016年第3期|37-43|共7页
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LARS MORATIS;
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NHTV Breda University of Applied Sciences in the Netherlands;

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1. Corporate Social Responsibility and the Chief Executive Officer: determinants of a positive strategic intention towards Corporate Social Responsibility [J] . Richard Peters, Xenophon Koufteros, Shawn Berman International Journal of Management and Enterprise Development . 2008,第6期

机译：企业社会责任和首席执行官：决定企业社会责任的积极战略意图的决定因素
2. More than simply corporate social responsibility: implications of corporate social responsibility for tourism development and poverty reduction in developing countries [J] . Karolina Simat Annals of tourism research . 2014,第jana期

机译：不仅仅是企业社会责任：企业社会责任对发展中国家旅游业发展和减贫的影响
3. Strategic corporate social responsibility, capabilities, and opportunities: Empirical substantiation and futuristic implications [J] . Rameshwar Rudra, Saha Raiswa, Sanyal Shamindra Nath Corporate Social Responsibility and Environmental Management . 2020,第6期

机译：战略企业社会责任，能力和机遇：经验证实和未来派的影响
4. Influence of Corporate Social Responsibility and Corporate Culture to The Strategic Alignment Maturity, Business Performance and Corporate Sustainability at the Consumer Service [C] . Muhammad Syarif International Conference on Social Sciences . 2018

机译：企业社会责任与企业文化对消费者服务战略对准成熟度，商业绩效和企业可持续发展的影响
5. Corporate social responsibility and strategic performance: Realizing a competitive advantage through corporate social reputation and a stakeholder network approach. [D] . Peters, Richard C. 2007

机译：企业社会责任和战略绩效：通过企业社会声誉和利益相关方网络方法实现竞争优势。
6. Corporate Social Responsibility and Organizational Psychology: An Integrative Review [O] . Ante Glavas -1

机译：企业社会责任与组织心理学：综述
7. MEASURING PERFORMANCE IN TERMS OF THE SOCIAL DIMENSION OF CORPORATE RESPONSIBILITY TO EXTERNAL STAKEHOLDERS – SELECTED ISSUES Abstract: Purpose – to present social context of corporate responsibility and the scope of the actions taken by companies in this area to external stakeholders, which include contractual and contextual stakeholders, as well as to propose performance measures in this area. Design/Methodology/Approach – the paper is based on analysis of the literature, the method of analysis of the sources was used. Findings – the article focuses on the social dimension of corporate responsibility and the measurement of its performance in this area. Originality/ Value – article presents an own proposal of set of achievements’ measures in the area of the social nature of corporate responsibility Keywords: corporate social responsibility, social area, performance measurement, stakeholders [O] . Elżbieta Jaworska 2015

机译：衡量外部利益相关者的企业责任的社会维度的表现 - 选定问题摘要：目的 - 以企业责任的社会背景以及本领域公司所采取的行动范围，包括合同和上下文的利益攸关方以及提出该领域的绩效措施。设计/方法/方法 - 本文基于对文献的分析，使用了源的分析方法。调查结果 - 文章侧重于企业责任的社会维度和在该地区的表现的衡量。原创性/价值 - 文章在公司责任的社会性质领域提出了一套成就措施的关键词：企业社会责任，社会责任，社会领域，绩效衡量，利益相关者

The Psychology of Corporate Social Responsibility: Strategic Implications

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