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Understanding uncertainty dimensions and Internet stock trading service in China from a social cognitive perspective

机译：从社会认知角度理解中国的不确定性维度和互联网股票交易服务

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Purpose This paper investigates the effects of different uncertainties on Internet stock trading (IST) adoption intentions of individual investors in China and aims to determine the interaction effects of trust and perceived benefits in the relationship between uncertainty dimensions and IST adoption intentions. Design/methodology/approach Using a structured questionnaire, a survey of 353 experienced stock traders was conducted in China. The proposed uncertainty-trust-perceived benefits framework was examined through structural equation modelling using Smart PLS 3.0. Findings The study found significant negative effects of perceived technology uncertainty, perceived regulatory uncertainty and perceived information asymmetry on the IST adoption intentions of individual investors. Perceived service intangibility was found to have only insignificant effects on IST adoption intentions. In terms of interaction results, trust significantly moderates the relationship between IST adoption intentions and, respectively, perceived technology uncertainty and perceived information asymmetry. Similarly, perceived benefits significantly moderate the relationship between intentions to adopt IST and both perceived technology uncertainty and perceived regulatory uncertainty. Practical implications The regulators for IST development in China could utilise the results of this study as guidelines for strategies to increase the use of IST among existing and potential investors. Originality/value Using social cognitive theory, this research investigates the effects of various uncertainties on IST adoption intentions of individual investors in China; these effects have not been explored by previous literature. Furthermore, few studies other than this one have investigated the interaction effects of factors which counteract the negative effect of other factors.
机译：目的本文调查了不同不确定性对中国个人投资者的采用意图的不同不确定性的影响，旨在确定信任和感知效益在不确定性维度与IST采用意图之间的关系中的互动影响。使用结构化问卷的设计/方法/方法，该调查在中国进行了353名经验丰富的股票交易员。通过使用智能PLS 3.0的结构方程建模检查了所提出的不确定性 - 信任福利框架。调查结果研究发现了对个人投资者的IST采用意图的感知技术不确定性，感知的监管不确定性和感知信息不对称的显着影响。发现服务无形是对IST采用意图仅具有微不足道的影响。在互动结果方面，信任显着地调节IST采用意图之间的关系，以及感知技术不确定性和感知信息不对称。同样，感知的益处显着适度地采用IST的意图与感知技术不确定性和感知的监管不确定性之间的关系。实际含义中国ist发展的监管机构可以利用本研究的结果作为增加现有和潜在投资者之间使用IST的策略的指导方针。本研究采用社会认知理论的原创性/价值调查了各种不确定性对中国个人投资者的ist采用意图的影响;以前的文献尚未探讨这些效果。此外，除此之外的几项研究已经研究了抵消其他因素的负面影响的因素的相互作用。

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