Adopting environmentally friendly mechanisms in the hotel industry: A perspective of hotel managers in Central and Eastern European countries

LudmilaNovacka; KamilPícha; JosefNavratil; CaferTopaloglu; Roman?vec

摘要

PurposeThis paper aims to assess how a hotel geographical location in different parts of Central and Eastern Europe influences the complexity of perception of pro-environmental behavior.Design/methodology/approachTo find out, whether hotel location in a specific country influences the complexity of environmental practices, this study used two closely connected multivariate statistical techniques analyzing gradients: principal components analysis and partial redundancy analysis. The research comprises data collection from seven countries in Central and Eastern Europe. In all, 25 randomly selected hotels (based on star rating) from various countries were approached to complete a questionnaire. Environmental practices were studied based on motivations, perception of barriers, perception of support from different levels of public sector, will of managers to promote pro-environmental measures based on sufficient funding, perception of legislation and perception of various other important factors.FindingsThe study reveals significant differences between hotels in Central Europe and Eastern Europe in the perception of the complexity in implementation of the environmental practices by hotel managers. The character of the present study, however, needs to address the identification of particular aspects that are relevant to the geographical differences among the studied countries.Research limitations/implicationsResearch was limited to a selection of Central and Eastern European (CEE) countries. There is still probability that managers in hotels from Poland and Croatia could possess different preferences. Other limitation of this study is that only special part of hotels were asked hotels certified by star grading, out of our scope remained other hotels. It is also known that important factor is precise location of hotel within country hotels in established tourism destination behave other way that those outside recreational areas. These factors deserve further study within this topic. There are many aspects of sustainability and environmental protection regarding hotel industry. As we have found in our principal correspondence analysis, different environmental measures were different location in biplot some were affected by country, the other by star grading and affiliation to hotel chain. The complexity deserves to be studied in depth.Practical implicationsThe importance lies first in the identification of the aspects that are governed by geographical differences among the countries studied. These aspects are the initiatives and support from the government and the local governments, which counteract the perception that there is a lack of financial resources and the return on investments is slow. So, based on the data, which included information from various types of hotels from seven CEE countries, the activities of national and local authorities were identified to be the main differentiating variable. The support of the environment-friendly conduct of business in the hotel industry is appreciated by hotel managers from Central Europe. On the other hand, hotel managers from Eastern Europe do not feel any significant support from either national or other public institutions. The second factor of differentiation is represented by the perception of the lack of funds. Hotel managers from Eastern Europe feel strongly about funds limitation. The coherence of both those factors is obvious in the results, as they show the same direction but opposite orientation. It has already been discussed above. When looking at the results, the authors find the perception of availability of funds to be a fundamental difference between hotel management in Central Europe and in Eastern Europe. The lack of funds is perceived more intensively in Eastern Europe than in Central Europe, particularly because of a stronger awareness of direct or indirect support for such activities by national and other public institutions in Central Europe.Social implicationsThe differentiation of the aspects mentioned above comes from the social and culture policies, company policies and business cultures between these two sub-realms. Pro-environmental actions are apparently promoted less publicly in Eastern European countries than in Central European countries. The reaction to the trend for demand of greener hotels is stronger in the West, and its hotels are more likely to have legislation requirements and public support as an incentive to adopt pro-environmental measures in their business operations.Originality/valueThe study is based on data obtained from seven countries. The results revealed a problem of the macro-environmental influence on hotels potential to implement environmentally sustainable approaches and procedures throughout the industry.

机译：目的本文旨在评估中欧和东欧不同地区的酒店地理位置如何影响对环保行为的认识。设计/方法/方法要了解，特定国家的酒店位置是否会影响环境实践的复杂性，本研究使用两种紧密相连的多元统计技术分析梯度：主成分分析和部分冗余分析。该研究包括来自中欧和东欧七个国家的数据收集。总共访问了来自不同国家的25家随机选择的酒店（基于星级），以完成问卷调查。根据动机，障碍的感知，来自不同级别公共部门的支持的感知，管理者基于足够的资金，立法的认识以及对其他各种重要因素的感知来促进环保措施的意愿，对环境实践进行了研究。中欧和东欧的酒店之间的显着差异在于，酒店经理对环境做法的实施非常复杂。但是，本研究的特点是需要解决与所研究国家之间的地理差异有关的特定方面的确定。研究局限/含义研究仅限于中欧和东欧（CEE）国家。波兰和克罗地亚酒店的管理者仍有可能拥有不同的偏好。这项研究的其他局限性是，只有特殊部分的酒店被要求获得星级评定的酒店，而其他酒店则不在我们的范围之内。还众所周知，重要因素是旅馆在已建立的旅游目的地中的乡村旅馆内的精确位置与那些在休闲区之外的旅馆的行为是不同的。这些因素值得在本主题内进一步研究。关于酒店业，可持续性和环境保护有许多方面。正如我们在主要对应分析中所发现的那样，双标图中不同的环境措施位于不同的位置，其中一些受到国家的影响，其他受到星级评定和与连锁酒店的隶属关系的影响。复杂性值得深入研究。实际意义首先，重要的是确定受研究国家之间地理差异所影响的方面。这些方面是政府和地方政府的倡议和支持，它们抵消了人们认为缺乏资金和投资回报缓慢的看法。因此，根据包括来自七个中东欧国家的各类酒店信息的数据，国家和地方当局的活动被确定为主要差异变量。来自中欧的酒店管理者对酒店业中环境友好型业务的支持表示赞赏。另一方面，来自东欧的酒店管理者并没有感受到来自国家或其他公共机构的任何大力支持。差异化的第二个因素是缺乏资金的感知。东欧的酒店经理对资金限制感到非常强烈。这两个因素的一致性在结果中很明显，因为它们显示相同的方向但方向相反。上面已经讨论过了。当查看结果时，作者发现对资金可用性的看法是中欧和东欧酒店管理之间的根本区别。与中欧相比，东欧国家更加缺乏资金，特别是因为中欧国家和其他公共机构对此类活动的直接或间接支持有了更深刻的认识。社会影响上述各方面的差异来自这两个子领域之间的社会文化政策，公司政策和商业文化。显然，东欧国家在环境保护方面的公开宣传少于中欧国家。西方国家对绿色酒店需求趋势的反应更加强烈，其酒店更有可能受到立法要求和公众支持，以鼓励其在业务运营中采取环保措施。从七个国家获得的数据。结果表明，宏观环境对酒店在整个行业中实施环境可持续的方法和程序的潜力具有影响。

Adopting environmentally friendly mechanisms in the hotel industry: A perspective of hotel managers in Central and Eastern European countries

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