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首页> 外文期刊>International journal of electronic government research >The Effect of Service Quality, Customer Learning on Corporate Image, Satisfaction, Commitment, Loyality, and Customer Savings Interests and Decisions: A Study at Government Banks in Southeast Sulawesi
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The Effect of Service Quality, Customer Learning on Corporate Image, Satisfaction, Commitment, Loyality, and Customer Savings Interests and Decisions: A Study at Government Banks in Southeast Sulawesi

机译：服务质量的影响，客户学习企业形象，满意度，承诺，忠诚度和顾客储蓄兴趣和决策：苏拉威病东南部的政府银行研究

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摘要

Today, the expansion of monetary objects is developing rapidly. It is very useful to study the features contained in it. The purpose of this research is to examine the effect of service quality, customer learning, corporate image, satisfaction, trustworthiness, customer loyalty, customer commitment, and customer savings interests and decisions of four government banks in Southeast Sulawesi Province. The study used quantitative approach. Data were obtained through questionnaires and were quantitatively analyzed to test the research hypotheses. This study used a sample of 200 respondents from 4 banks or averagely 50 respondents per bank. The approach used in this study is structural equation modeling. The results showed that in order to provide satisfaction to customers, banks must improve education for customers in addition to improving services. In addition, customer commitment will increase if customer learning also increases, and to influence customer interest and decisions on saving, bank must promote growth by explaining the benefits of saving to the public.
机译：今天，货币物品的扩张正在迅速发展。研究其中包含的功能非常有用。本研究的目的是审查服务质量，客户学习，企业形象，满意度，信任，客户忠诚度，客户承诺和四个政府银行在东南苏拉威西岛省的效力。该研究使用了定量方法。通过调查问卷获得数据，并定量分析以测试研究假设。本研究使用来自4家银行的200名受访者的样本或平均每年50名受访者。本研究中使用的方法是结构方程建模。结果表明，为了为客户提供满足，除了改善服务外，银行还必须提高客户的教育。此外，如果客户学习也会增加，并影响客户兴趣和储蓄决定，客户承诺将增加，银行必须通过解释为公众储蓄的益处来促进增长。

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