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How social motivation enhances economic activity and incentives in the Google Answers knowledge sharing market

机译:社会动机如何增强Google Answers知识共享市场中的经济活动和动机

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What are the antecedents, inhibitors and catalysts to providing information and participating in mixed fee-based and free online contexts? We describe the behaviour of about 500 'Researchers' in the Google Answers (GA) online service and over 70,000 questions posed on this system over a 29 month period. GA is a fee-based environment. Answers provided on it are 'worth' over $20 (including tips) on average. However, labour economics of response to price and tip alone do not fully account for the online information provision market. Non-monetary incentives, such as feedback in the form of comments predict and explain some of the variance in participation. Descriptive and correlational findings presented here are based on many thousands of answers. We thus corroborate some of the hybrid theories of information provision behaviour presented to date mostly in laboratory settings. The participation of experts in GA is associated with a hybrid of material (economic) and social motivators.
机译:提供信息并参与收费和免费在线混合环境的前提,阻碍因素和推动因素是什么?在29个月的时间内,我们描述了Google解答(GA)在线服务中约500名“研究者”的行为以及此系统上提出的70,000多个问题。 GA是一个收费的环境。提供的答案平均“价值”超过20美元(包括小费)。但是,仅靠价格和小费的劳动经济学并不能完全说明在线信息提供市场。非货币激励措施,例如以评论形式的反馈,可以预测和解释参与的一些差异。此处提供的描述性和相关性发现是基于数千个答案的。因此,我们证实了迄今为止在实验室环境中出现的一些信息提供行为的混合理论。通用航空专家的参与与物质(经济)和社会动机的结合。

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