What determines online consumers to migrate from PCs to mobile devices? - An empirical approach on consumers' internet cross-channel behaviours

Dingna Tang; Yimin Yang; Ying Yan; Ming Zhou

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What determines online consumers to migrate from PCs to mobile devices? - An empirical approach on consumers' internet cross-channel behaviours

机译：决定在线消费者从PC迁移到移动设备的因素是什么？ -消费者互联网跨渠道行为的经验方法

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With the improvement of telecommunication and wireless internet-access technologies, smart mobile devices have been extensively applied for mobile shopping. In this paper, PPM model is taken as a theoretical framework and an empirical research method is employed to determine the antecedents influencing consumers' decisions on migrating from PC-based shopping to mobile shopping. We found that inconvenience; perceived high price, security, perceived usefulness, and perceived ease of use are the significant antecedents influencing consumers' channel migration intention of choosing mobile shopping; while the hypothesis of switching cost is not supported.

机译：随着电信和无线互联网接入技术的改进，智能移动设备已广泛应用于移动购物。本文以PPM模型为理论框架，并采用实证研究方法确定影响消费者从PC购物向移动购物过渡的决定因素。我们发现不便之处；感知的高价格，安全性，感知的实用性和感知的易用性是影响消费者选择移动购物的渠道迁移意图的重要先行因素；而不支持转换成本的假设。

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来源
《International Journal of Services Technology and Management》 |2016年第2期|46-62|共17页
作者
Dingna Tang; Yimin Yang; Ying Yan; Ming Zhou;
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作者单位

School of Business Administration, Zhongnan University of Economics and Law, China;

School of Business Administration, Zhongnan University of Economics and Law, China;

School of Business Administration, Zhongnan University of Economics and Law, China;

Business School Hubei University, China School of Business Administration, Zhongnan University of Economics and Law, China;

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原文格式 PDF
正文语种 eng
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关键词
push-pull-mooring model; channel migration; mobile shopping; online shopping;

机译：推拉式系泊模型渠道迁移;手机购物;网上购物;

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2. An empirical comparison of consumer usability preferences in online shopping using stationary and mobile devices: results from a college student population [J] . A. Ant Ozok, June Wei Electronic Commerce Research . 2010,第2期

机译：基于固定设备和移动设备的在线购物中消费者可用性偏好的实证比较：大学生群体的结果
3. The impact of mobile marketing on online consumer buying behaviour: empirical evidence from Pakistan [J] . Waheed Abdul, Yang Jianhua International Journal of Mobile Communications . 2018,第6期

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4. What determines online consumers to migrate from PC to Mobile Terminals?-An empirical research on consumers' online channel-migration behaviors [C] . Tang Dingna, Yang Yimin, Yan Ying, Thirteenth Wuhan international conference on E-business . 2014

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5. Consumer-firm relationships in limited information subscription markets: An empirical analysis of consumer choice in automobile insurance. [D] . Israel, Mark A. 2001

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7. A Model of ICDT Internet flows on mobile devices for the travel and tourism consumer [O] . Burgess, Stephen, Sellitto, Carmine, Karanasios, S 2012

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What determines online consumers to migrate from PCs to mobile devices? - An empirical approach on consumers' internet cross-channel behaviours

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