Proposing Co-Design of Personas as a Method to Heighten Validity and Engage Users: A Case from Higher Education

Charlotte Albrechtsen; Majbrit Pedersen; Nicholai Friis Pedersen; Tine Wirenfeldt Jensen

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Proposing Co-Design of Personas as a Method to Heighten Validity and Engage Users: A Case from Higher Education

机译：提出角色设计的协同设计作为提高有效性和吸引用户的一种方法：来自高等教育的案例

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This paper proposes co-designing personas with users as a strategy to overcome a challenge inherent in the design of personas or fictitious users: On one hand, personas should appear realistic and believable as individuals, and on the other hand, personas should represent a broader range of users. By involving empirical users in all parts of the process of persona design, the risk of creating personas that are too stereotypical is minimized, as the participating users enrich the data on which the personas are based with up-to-date and firsthand contextual knowledge. Advantages of co-designing personas with users is illustrated by a case from higher education in which personas were co-designed with students as part of a project aiming at designing a smartphone application for Master's thesis students.

机译：本文提出了与用户共同设计角色的策略，以克服角色或虚拟用户设计中固有的挑战：一方面，角色应作为个人表现出真实感和可信度，另一方面，角色应代表更广泛的角色用户范围。通过使经验用户参与角色设计过程的所有部分，可以将创建过于陈规定型的角色的风险降到最低，因为参与的用户使用最新的和第一手的上下文知识来丰富角色所基于的数据。与用户共同设计角色的优势在高等教育中的一个案例中得到了体现，该案例中，角色与学生共同设计，作为旨在为硕士论文学生设计智能手机应用程序的项目的一部分。

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来源
《International journal of sociotechnology and knowledge development》 |2016年第4期|55-67|共13页
作者
Charlotte Albrechtsen; Majbrit Pedersen; Nicholai Friis Pedersen; Tine Wirenfeldt Jensen;
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作者单位

University of Southern Denmark, Department of Marketing and Management, Odense, Denmark;

Ministry of Environment and Food, Danish AgriFish Agency, Copenhagen, Denmark;

Combined Youth Education, Denmark;

University of Southern Denmark, Centre for Teaching and Learning, Odense, Denmark;

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正文语种 eng
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关键词
Co-Design; Design Based Research; Master's Thesis Students; Personas; Validation;

机译：共同设计;基于设计的研究;硕士论文学生;角色;验证方式;

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Proposing Co-Design of Personas as a Method to Heighten Validity and Engage Users: A Case from Higher Education

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