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首页> 外文期刊>Journal of Business Research >Scarcity, sex, and spending: Recession cues increase women's desire for men owning luxury products and men's desire to buy them
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Scarcity, sex, and spending: Recession cues increase women's desire for men owning luxury products and men's desire to buy them

机译：稀缺，性和消费：经济衰退提示增加妇女对拥有奢侈品和男人购买它们的人的愿望

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Guided by insights from evolutionary models of women's mate preferences, we hypothesized resource scarcity cues will increase women's desire for men owning luxury products and men's desire to purchase them. We tested this hypothesis across three studies, using recession (versus control) cues to manipulate resource scarcity. The first study revealed that, after being primed with recession (versus control) cues, women (but not men) rated opposite-sex targets owning luxury brands as more attractive. The second study found recession cues increase men's, but not women's, desire for luxury, compared to budget, brand products. Finally, the third study demonstrated desire for luxury products under conditions of resource scarcity is driven by men highly motivated to attract short-term, sexual relationships. By showing how recessions influence women's mating psychology and men's consumer preferences, the current research provides a more nuanced understanding of the relationship between resource availability, mating psychology, and the consumption of luxury brands.
机译：由女性伴侣偏好的进化模型引导，我们假设资源稀缺性提示将提高女性对拥有奢侈品和男子购买它们的人的愿望。我们在三项研究中测试了这一假设，使用经济衰退（与控制）提示来操纵资源稀缺。第一项研究表明，在追求经济衰退（与对照）提示之后，妇女（但不是男性）的反应目标拥有奢侈品牌的异斗目标更具吸引力。第二项研究发现经济衰退提示增加男性，而不是女性，渴望奢侈品，与预算，品牌产品相比。最后，第三项研究表明，在资源稀缺下，对奢侈品的渴望是由高度激励吸引短期，性关系的男性推动的。通过展示修复如何影响女性的交配心理和男性的消费者偏好，目前的研究提供了对资源可用性，交配心理学和奢侈品牌消费的关系更加细致的了解。

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