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首页> 外文期刊>Journal of Business Research >Early-mover advantages at cross-border business-to-business e-commerce portals
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Early-mover advantages at cross-border business-to-business e-commerce portals

机译：跨境企业对企业电子商务门户网站的先行者优势

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The Internet enables enterprises to sell their products via cross-border business-to-business (B2B) e-commerce portals. However, researchers know little about the early-mover advantages for such third-party platforms. The rapid, convenient, and wide market access offered by these platforms may allow early-mover exporters to enjoy advantages over late movers in terms of learning effects and switching costs. We hypothesize that early-mover advantages may diminish beyond a critical length of tenure because of the free-riding costs, resolution of technological or market uncertainty, as well as the incumbent inertia of early movers. We also argue that product price and diversity will pose different boundary conditions on how early-mover advantages are manifested. Using web search and mining methods, we collect data on approximately 300,000 B2B export transactions conducted by nearly 4000 firms in 2007-2014 through online portals. Employing panel data models, we find strong evidence supporting our hypotheses. (C) 2016 Elsevier Inc. All rights reserved.
机译：互联网使企业能够通过跨企业对企业（B2B）电子商务门户网站销售其产品。但是，研究人员对这种第三方平台的早期优势并不了解。这些平台提供的快速，便捷和广泛的市场准入可能使先行者出口商在学习效果和转换成本方面比起先行者享有优势。我们假设，由于搭便车成本，技术或市场不确定性的解决以及提早搬家者的惯性，提早搬家者的优势可能会在超过任期的关键期限内减少。我们还认为，产品价格和多样性将对如何体现先发优势构成不同的边界条件。使用网络搜索和挖掘方法，我们在2007-2014年间通过在线门户网站收集了将近4000家公司进行的大约30万笔B2B出口交易数据。利用面板数据模型，我们发现有力的证据支持我们的假设。 （C）2016 Elsevier Inc.保留所有权利。

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