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首页> 外文期刊>Journal of Business Research >Building Entrepreneurship in Subsistence Markets: Microfranchising as an Employment Incubator
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Building Entrepreneurship in Subsistence Markets: Microfranchising as an Employment Incubator

机译：在生存市场中建立企业家精神：微型特许经营作为就业孵化器

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Scholars indicate significant interest in business models that support entrepreneurial behavior in developing markets [Wankel C., editor. Alleviating Poverty through Business Strategy. New York: Palgrave Macmillan 2008]-particularly as they relate to job creation. This research introduces microfranchising as a business model adaptation that helps low-income individuals overcome non credit-related barriers to entry in obtaining employment. This study reveals a clear challenge for researchers-to better understand microfranchising and the extent to which the practice creates employment and enables individual business success. Largely unanswered questions concern the profiles of typical microfranchisees as well as the impacts of microfranchising on low-income individuals in subsistence marketplaces. This preliminary research focuses on one type of microfranchise operating in Accra, Ghana. Using data from microfranchises enables the exploration of whether workers in subsistence markets benefit from the microfranchise model. In comparing a microfranchise business with comparably-sized non-franchised businesses, this analysis finds preliminary evidence that the microfranchise creates starter jobs. Baseline results highlight microfranchisee characteristics and indicate that this form of microfranchising positively impacts savings and profits.
机译：学者们对支持发展中市场中企业家行为的商业模式表现出极大的兴趣[Wankel C.，编辑。通过业务战略减轻贫困。纽约：Palgrave Macmillan 2008]-特别是与创造就业机会有关。这项研究将微型特许经营作为一种商业模式的适应性介绍，可以帮助低收入者克服与信贷无关的进入就业的障碍。这项研究为研究人员揭示了一个明确的挑战-更好地了解微型特许经营以及该实践创造就业机会并实现个人业务成功的程度。在很大程度上，尚未解决的问题涉及典型微型特许经营者的概况以及微型特许经营对生存市场中低收入人群的影响。这项初步研究的重点是在加纳阿克拉经营的一种微型特许经营方式。使用微型特许经营权的数据可以探索维持生存市场中的工人是否从微型特许经营权模式中受益。在比较微型特许经营企业与同等规模的非特许经营企业时，该分析发现了初步证据，证明微型特许经营创造了就业机会。基线结果突出了微型特许经营者的特征，并表明这种形式的微型特许经营对储蓄和利润产生积极影响。

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